Marking Data Analyst 3yrs Experience - Sacred Heart, Qc

Requirements :

• Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.
• At least 3 years experience
• Fresh graduates with strong data experience (internships, coursework, or projects) are encouraged

to apply.

• Proficiency in Google Data Studio, Tableau, Power BI, Excel / Google Sheets (pivot tables,

VLOOKUP, advanced formulas).

• Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).
• Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.
• Knowledge of SQL and data querying is a plus but not required.
• Strong attention to detail, problem-solving skills, and ability to work with large datasets.
• Experience in sportsbook, casino, or digital

Key Responsibilities :

• Data Collection & Reporting – Gather and consolidate marketing performance data from Meta,

Google, TikTok, Programmatic DSPs, and CRM tools.

• Performance Dashboards & Visualization – Develop and maintain real-time dashboards and

reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU,

and retention rates.

• Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to

generate actionable insights that optimize marketing strategies.

• Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating

campaign performance metrics.

• A / B Testing & Experiment Tracking – Monitor and report on A / B test results for ad creatives,

landing pages, and audience targeting.

• Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget

allocation and ROI optimization.

• Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies,

and optimization opportunities.

• Collaboration & Stakeholder Support – Work with Performance Marketing,

Salary Package : 35,000.00 – 45,000.00