Google & Social Media Ads Specialist

Job Description

This is a remote position.

Schedule : Part-time (20 hours / week) Monday to Friday 4 hours per day within client business hours

Client timezone : EST

We’re seeking a highly analytical and detail-oriented Paid Ads Specialist to manage and optimize digital advertising campaigns across Meta, TikTok, and Google platforms. The ideal candidate is data-driven, results-focused, and experienced in leveraging platform tools to maximize ROI and campaign performance. This role involves handling the full lifecycle of ad management, from setup and audience targeting to performance tracking and optimization, while providing actionable insights and maintaining efficient budget control.

Responsibilities :

Set up, manage, and optimize paid advertising campaigns across Meta Business Manager, TikTok Ads Manager, and Google Ads .

Conduct detailed audience research, keyword analysis, and targeting optimization to maximize campaign performance and ROI.

Continuously monitor ad performance metrics, identify trends, and make data-driven adjustments to improve results.

Implement A / B tests on ad creatives, audiences, and placements to determine best-performing strategies.

Track and analyze campaign performance using Google Analytics and platform-specific dashboards, providing actionable insights and recommendations.

Manage ad budgets efficiently, ensuring optimal cost-per-result and return on ad spend (ROAS).

Prepare regular reports on campaign performance, trends, and optimization outcomes for leadership review.

Stay updated on platform algorithm changes, new ad tools, and best practices to maintain high campaign efficiency.

Requirements :

Proven experience managing and optimizing paid ad campaigns across Meta , TikTok , and Google Ads platforms.

Strong proficiency in Meta Business Manager , TikTok Business Manager , Google Ads , and Google Analytics .

Deep understanding of audience segmentation , conversion tracking , pixel setup , and attribution models .

Highly analytical with a strong attention to detail and ability to interpret complex data.

Demonstrated success improving campaign efficiency and achieving measurable performance targets.

Excellent reporting and communication skills.

Self-motivated, organized, and capable of managing multiple campaigns independently.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

ZR_29003_JOB

Requirements

Advanced proficiency in QuickBooks Online HR experience with an AU-based client / company Strong understanding of Australian bookkeeping practices, including BAS Excellent communication and documentation skills Detail-oriented, self-managed, and highly organized Ability to proactively identify and solve problems Previous experience supporting trade businesses is a strong advantage Independent Contractor Perks Permanent remote role with a collaborative team culture Opportunity to make a meaningful impact on business growth and stability Access to backup support and documented processes for smooth operations Be part of a company that values proactive communication and reliability Immediate hiring ZR_24527_JOB