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Head of Product Planning

Head of Product Planning

BYD Philippines Corp.Taguig, Metro Manila, Philippines
20 hours ago
Job description

Job description

  • Conduct comprehensive market research to identify emerging trends, customer preferences, and competitive landscape.
  • Analyse data to derive actionable insights and recommend products strategies.
  • Develop and implement product plans that align with the company's overall strategy and market demands.
  • Define product positioning, target markets, and competitive advantages.
  • Collaborate with engineering, design, and marketing teams to ensure product plans are feasible and aligned with company goals.
  • Oversee the entire product lifecycle from concept to launch, ensuring timely delivery and adherence to quality standards.
  • Monitor product performance and make necessary adjustments based on market feedback and sales data, such as managing BYD year model, facelift and next generation.
  • Work closely with sales, marketing, engineering, and production teams to ensure seamless product development and launch processes.
  • Facilitate communication and coordination among different departments to achieve product objectives.
  • Develop and manage product budgets and forecasts.
  • Analyze the financial performance of products and recommend cost-saving measures or revenue-enhancing strategies.
  • Engage with our distributors and dealers to gather feedback and ensure customer satisfaction and great user experiences.

Qualification

  • Bachelor's degree or higher. Engineering (Automotive, Mechanical, Electrical, etc.), Business Administration, Marketing, or Economics preferred. MBA or equivalent advanced management degree from a recognized institution is a significant advantage.
  • 8+ years of experience in the automotive industry
  • 5+ years of experience in Product Management, Product Marketing, Strategic Planning, or a closely related field, with at least 3 years in a team leadership role.
  • Fluent in English (written & spoken), capable as the primary working language.
  • Exceptional market research capabilities using quantitative (data analytics) and qualitative (user interviews, focus groups) methods to gain deep insights into Filipino consumer needs, pain points, purchase drivers, and usage scenarios.
  • Deep familiarity with Philippine market segments (Passenger vehicles - various sedan / SUV / MPV segments)
  • Ability to develop clear, actionable holistic product strategies for the Philippine market (Short-term 1-3 years, Mid-term 3-5 years), including product line planning, target segment selection, positioning, pricing, and volume forecasting
  • Essential : Superior cross-cultural communication and interpersonal skills. Must excel at building trust, managing expectations, influencing stakeholders, and driving consensus within complex matrix structures (Philippine team, China HQ leadership, other regional / global teams).
  • Communicate clearly and persuasively with diverse audiences (HQ execs, local management, frontline sales) and backgrounds (technical, sales, marketing).
  • Results-Driven & Execution Focus : Strong goal orientation and sense of urgency. Ability to translate strategy into actionable plans and ensure flawless execution, taking accountability for market results.

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    Head Of • Taguig, Metro Manila, Philippines