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CRM Lead- 5 yrs Experience

CRM Lead- 5 yrs Experience

DEMPSEYQC, National Capital Region, PH
4 days ago
Job description

Requirements :

  • 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech.
  • Proven hands-on experience running high-volume SMS campaigns and A / B tests.
  • Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
  • Experience working with telco dashboards, SMS platforms, or CRM tools.
  • Familiarity with omnichannel approaches : SMS + Viber + email or push.
  • Detail-oriented, proactive, and comfortable with performance reporting.

Key Responsibilities :

  • SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign

    • calendar aligned with casino and sportsbook promotions.

  • Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g.

    • bonus reminders, churn reactivation, inactivity nudges).

  • Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new

    • depositors, high churn risk) to drive tailored messaging.

  • Copy Development – Collaborate with Creatives and Product teams to develop high-converting,

    • brand-aligned SMS copy.

  • Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs

    • using internal dashboards or telco tools.

  • Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput,

    • API triggers, and escalation protocols.

  • Compliance &

    • Salary Package (Lead) : up to 70,000.00

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    Lead • QC, National Capital Region, PH