Social Media and Marketing Associate

Job Description

1. Content Strategy & Creation

Develop monthly content calendars for all shops, scheduling posts, promotions, and campaigns.

Create engaging, high-quality content (photos, videos, reels, stories, graphics) that reflects the brand’s voice and goals.

Work under the direction and guidance of the Sales & Marketing Lead.

2. Brand Management

Ensure brand consistency across all platforms—tone, style, design, and messaging.

Help build and strengthen overall brand awareness and online visibility.

3. Audience & Community Engagement

Respond to comments, messages, and mentions across social platforms.

Build relationships with followers and maintain a positive community environment.

4. Campaign & Promotion Management

Assist in planning, launching, and monitoring social media ad campaigns.

Execute contests, giveaways, and promotional activities to boost engagement and follower growth.

5. Analytics & Reporting

Track key metrics such as engagement, reach, impressions, and conversions.

Prepare performance reports with insights and recommendations for improvement.

6. Trend Research & Adaptation

Stay updated on social media trends, algorithm changes, and platform best practices.

Adapt strategies to leverage trending content or new platform features.

7. Cross-Functional Collaboration

Work closely with the Sales & Marketing team, Ship-Out Team, Offline Team, and Accounts Manager for aligned campaigns.

Identify and collaborate with influencers and brand ambassadors to promote products.

8. Customer & Market Insights

Gather feedback through social interactions to understand customer preferences.

Adjust content and targeting strategies to appeal to specific audience segments.