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Creative Strategist
My Amazon GuyPhilippines > Manila, 00, ph4 days ago
Job type
- Quick Apply
Job descriptionBuild creative roadmaps for DTC brands—integrating prospecting, retargeting, and re-engagement tactics. Concept new hooks and angles based on emotional drivers and product benefits. Create testing frameworks and prioritize experiments across ad formats (UGC, statics, GIFs, before / after, green screen reactions). Draft clear UGC briefs for creators with scripts, shot lists, hooks, and storyboards. Collaborate with creators to refine tone, pacing, and authenticity; review rough cuts to ensure alignment with strategy. Curate social proof and testimonials for use in ads, emails, and landing pages. Partner with Media Buyers to align creative with funnel stages and performance KPIs. Work with copywriters, designers, and editors to translate briefs into polished, brand-right content. Guide messaging and visuals for email / SMS flows and CRO landing pages. Track performance data across channels, spotting winning creatives and under performers. Document learnings and build "swipe files" of high-performing hooks and formats for internal use. Continuously iterate on campaigns based on testing results and audience feedback Present creative strategies, testing plans, and performance recaps to clients and internal leadership Collaborate with Brand Managers to ensure creative roadmaps support retention and revenue goals 40 hours a week, 8 hours a day Competitive salary base Permanent WFH setup Unlimited FREE access to MAG School courses and SOP Library! Work schedule is in EST (Monday-Friday only) Opportunities for professional development and career advancement
Job Description
This is a remote position.
The Creative Strategist will own the research, ideation, and optimization of creative assets across paid ads, email / SMS, landing pages, and UGC. They'll translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps—partnering with designers, editors, media buyers, and UGC creators to execute.
About My Amazon Guy :
My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth while ensuring their peace of mind.
Key Responsibilities :
Creative Audits & Research
- Conduct in-depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance.
- Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging.
- Evaluate market awareness levels (unaware → most aware) and develop full-funnel creative strategies that align with customer journeys.
Campaign & Content Strategy
UGC Briefing & Production Support
Collaboration & Execution
Performance Analysis & Optimization
Client & Stakeholder Communication
Benefits
Requirements
Qualifications : Proven experience managing a Shopify store, including product listings, inventory, and performance optimization. Knowledge of eCommerce marketing strategies (SEO, PPC, email, social media). Strong understanding of Shopify apps, plugins, and integrations. Experience with website troubleshooting and coordination with developers. Proficient in Google Analytics, Shopify analytics, and other performance tracking tools. Basic coding skills (HTML, CSS, Liquid) to implement simple customizations. Creative mindset with experience in visual merchandising and branding. Excellent problem-solving and analytical skills. Strong communication and organizational skills. Ability to work independently and manage multiple tasks effectively. Technical Requirements : A dual Monitor setup is required (at least 8GB of RAM) Must have at least 25 MBPS internet speed
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Creative Strategist • Philippines > Manila, 00, ph
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