Creative Strategist

Job Description

This is a remote position.

The Creative Strategist will own the research, ideation, and optimization of creative assets across paid ads, email / SMS, landing pages, and UGC. They'll translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps, partnering with designers, editors, media buyers, and UGC creators to execute.

This role focuses on conversion optimization and creative direction — guiding creative generalists, reviewing and approving output, and ensuring all creatives are aligned with CRO goals. The strategist does not handle direct web design, but must have strong CRO experience to boost campaign effectiveness.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth while ensuring their peace of mind.

Key Responsibilities

Creative Audits & Research

• Conduct in-depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance.
• Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging.
• Evaluate market awareness levels (unaware → most aware) and develop full-funnel creative strategies that align with customer journeys.

Campaign & Content Strategy

UGC Briefing & Production Support

Collaboration & Execution

Performance Analysis & Optimization

Client & Stakeholder Communication

Requirements

Benefits

Requirements

Qualifications : Proven experience managing a Shopify store, including product listings, inventory, and performance optimization. Knowledge of eCommerce marketing strategies (SEO, PPC, email, social media). Strong understanding of Shopify apps, plugins, and integrations. Experience with website troubleshooting and coordination with developers. Proficient in Google Analytics, Shopify analytics, and other performance tracking tools. Basic coding skills (HTML, CSS, Liquid) to implement simple customizations. Creative mindset with experience in visual merchandising and branding. Excellent problem-solving and analytical skills. Strong communication and organizational skills. Ability to work independently and manage multiple tasks effectively. Technical Requirements : A dual Monitor setup is required (at least 8GB of RAM) Must have at least 25 MBPS internet speed