Marketing Data Analyst

Job Overview

We are looking for a Marketing Data Analyst to support the Marketing team with data reporting, performance tracking, and insights generation. The ideal candidate is highly analytical, detail-oriented, and skilled in marketing analytics. This role will be responsible for compiling, analyzing, and presenting data to optimize marketing performance, track key metrics, and drive data-driven decision-making.

Key Responsibilities

• Data Collection & Reporting – Gather and consolidate marketing performance data from Meta, Google, TikTok, Programmatic DSPs, and CRM tools.
• Performance Dashboards & Visualization – Develop and maintain real-time dashboards and reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU, and retention rates.
• Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to generate actionable insights that optimize marketing strategies.
• Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating campaign performance metrics.
• A / B Testing & Experiment Tracking – Monitor and report on A / B test results for ad creatives, landing pages, and audience targeting.
• Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget allocation and ROI optimization.
• Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies, and optimization opportunities.
• Collaboration & Stakeholder Support – Work with Performance Marketing, CRM, and Social Media teams to enhance user acquisition and retention strategies.

Requirements