Marketing Head

I. POSITION OVERVIEW

The Marketing Head serves as the chief architect and driving force of MVGFC’s marketing, branding, and institutional visibility initiatives. The position is responsible for developing, implementing, and continuously improving comprehensive marketing strategies that strengthen institutional reputation, grow enrollment, enhance public presence, and support organizational goals. The role requires a seasoned marketing professional with a proven track record in crafting data-driven marketing plans and successfully delivering measurable results against Key Performance Indicators (KPIs).

II. KEY ROLES AND RESPONSIBILITIES

A. Strategic Marketing and Planning

Leads the development of the Annual Marketing and Communications Plan , aligned with MVGFC’s Vision, Mission, and Institutional Development Plan (IDP).

Conducts market research , competitive analyses, trend monitoring, and stakeholder feedback gathering to inform evidence-based strategies.

Establishes KPIs , monitoring frameworks, and performance dashboards for all marketing initiatives.

Recommends strategies to enhance brand competitiveness, enrollment growth, and stakeholder engagement.

B. Branding, Image-building, and Communications

Strengthens and protects the MVGFC institutional brand identity across all platforms, ensuring consistency in message, tone, and design.

Oversees the development of all communication materials, public information releases, digital content, and promotional campaigns.

Drives initiatives that heighten brand recall and position MVGFC as a preferred educational institution.

C. Enrollment Marketing and Support to Admissions

Designs and implements multi-channel recruitment and promotional campaigns that directly support enrollment targets.

Works closely with the Admissions Office on recruitment initiatives such as outreach programs, school visits, caravans, orientations, and conversion activities.

Collaborates with the Customer Relationship Management (CRM) Unit to :

Generate qualified leads for student recruitment

Strengthen inquiry handling and follow-through

Align marketing campaigns with CRM data and insight trends

Support the full recruitment funnel—from inquiry, nurturing, endorsement to Admissions, and conversion to enrollment

Tracks lead generation, conversion rates, and the effectiveness of enrollment campaigns relative to KPIs.

D. Digital Marketing and Online Presence

Oversees social media strategy, website updates, online advertisements, and SEO / SEM initiatives.

Ensures data-driven decision‑making through analytics monitoring of reach, engagement, conversions, and audience behavior.

Manages online reputation and ensures timely, accurate, and compelling messaging across platforms.

E. Marketing Production and Collateral Development

Oversees the production of marketing assets such as posters, videos, brochures, banners, announcements, and institutional publications.

Ensures all materials reflect brand standards, institutional priorities, and campaign objectives.

Maintains organized documentation, archives, and digital repositories for marketing content.

F. Internal and External Stakeholder Engagement

Coordinates with academic departments, institutes, and administrative units to support program‑specific promotions and aligned messaging.

Works in coordination with the CRM Unit to ensure seamless communication, data‑sharing, and alignment of marketing campaigns with inquiry management and student recruitment processes.

Builds and strengthens linkages with partner schools, LGUs, communities, media partners, vendors, and service providers.

Represents MVGFC in external events, fairs, forums, and partnership activities as needed.

G. Events Management

Leads documentation and execution of major institutional events such as orientations, summits, recruitment activities, and public engagements.

Coordinates end‑to‑end logistics, program content, materials production, and post‑event assessments.

H. Budget Management and Compliance

Prepares and manages the annual marketing budget, ensuring strategic resource allocation and cost‑efficiency.

Ensures procurement, vendor contracting, and documentation comply with institutional policies and financial guidelines.

I. Reporting and Performance Monitoring

Prepares monthly, quarterly, and annual marketing performance reports , including KPI dashboards and analytics summaries.

Evaluates campaign outcomes and implements continuous improvement measures.

J. Other Duties

Performs other related tasks that may be assigned by the President or Executive Officer.

III. COMPETENCY REQUIREMENTS

A. Required Skills

Strategic planning and campaign execution

Brand management and creative direction

Digital marketing (content strategy, ads management, analytics, SEO / SEM)

Marketing communications and public relations

Project and event management

Strong written and verbal communication skills

Data analytics interpretation and KPI monitoring

Leadership, collaboration, and stakeholder engagement

Creativity, innovation, and problem‑solving

B. Required Experience

Minimum of five (5) years of progressive experience in marketing, communications, brand management, or digital media.

Proven track record of designing marketing plans and successfully achieving or exceeding KPIs (e.g., enrollment growth, lead generation, digital metrics, campaign ROI).

Experience in an academic institution or service‑oriented organization is an advantage.

Experience managing multi‑platform digital marketing campaigns is preferred.

C. Required Education

Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Multimedia Arts, or related fields.

Master’s degree in Marketing, Communication, Business, or related fields is highly preferred.

D. Required Training and Certifications

Training in : Digital Marketing

Brand Strategy & Marketing Communications

Graphics and Multimedia Tools

Project Management

Social Media or Google Analytics certifications

Additional certifications in PR, advertising, or community engagement are an advantage.

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