Search Engine Specialist

Overview

We are looking for a highly skilled Search Engine Specialist with expertise in managing and optimizing paid search campaigns. The ideal candidate will have hands-on experience in Search Engine Advertising (SEA), specifically with platforms such as Google Ads and Bing Ads, and a strong understanding of campaign structure, keyword research, bidding strategies, and performance analysis.

Key Responsibilities

Plan, create, and manage paid search campaigns across Google Ads, Bing Ads, and other search platforms.

Conduct thorough keyword research to identify high-performing and cost-effective opportunities.

Write, test, and optimize ad copy to maximize CTR and conversion rates.

Develop and implement effective bidding strategies to achieve campaign goals.

Monitor and analyze campaign performance metrics (CTR, CPC, Quality Score, Conversion Rate, ROAS, etc.).

Conduct A / B testing on ads, landing pages, and targeting strategies.

Provide regular reports and insights to stakeholders on performance and optimization opportunities.

Stay up to date with search engine trends, policy updates, and new advertising features.

Collaborate with the marketing team to align paid search campaigns with broader digital marketing strategies.