Assistant Brand Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

#LI-RD1

Position purpose

As an Assistant Brand Manager at LUXASIA, you will assist the Brand/Business Manager in leading and developing marketing and sales strategies to drive brand growth and profitability. You will support the execution of both traditional and digital marketing initiatives, ensuring they align with overall brand objectives and engage key stakeholders. In this role, you will collaborate with cross-functional teams to help manage the full lifecycle of the brands.

Key responsibilities

1. Support in Sales Strategy Development and Execution

· Assist the Brand/Business Manager in developing and executing sales strategies to drive revenue growth and increase market share.

· Conduct market research and analyze customer needs to help identify new sales opportunities.

· Track sales targets and ensure alignment with the overall brand objectives.

2. Business Planning

· Contributes to the formulation of business plans ensuring alignment with company’s growth objectives.

· Track and monitor brand sales performance across different channels

· Ensures targets on product contribution is achieved.

3. Sales Forecasting and Monitoring

· Preparation and monitoring of sales forecasts.

· Preparation and reporting of brand monthly and YTD sales updates and analysis.

4. Promotional and Marketing Support

· Collaborate with the retail operations team to help execute promotional activities and trade activations.

· Provide feedback on the effectiveness of marketing initiatives and trade activations, ensuring proper implementation.

· Works with Visual Merchandising team on launches and promotions, to ensure brand consistency and effective execution of marketing strategies in-store.

· Ensures proper and timely GWP ordering and allocation to stores

· Collaboration with appropriate team for animation activities.

5. Budget and Financial Oversight Support

· Assist in managing brand budgets, ensuring cost efficiency and alignment with brand goals.

· Help monitor financial performance and identify opportunities for cost-saving measures and improved profitability.

6. Stakeholder Management

· Collaborate and maintain strong relationships with principals, LUXASIA regional partners, vendors, and key stakeholders to ensure seamless alignment and execution of brand strategies.

· Presentation during business reviews.

· Performs regular sales updates and marketing plans.

7. Market and Competitor Analysis

· Help conduct market research to understand industry trends, customer behavior, and the competitive landscape.

· Provide insights to the Brand/Business Manager to support strategic decision-making and optimize brand strategies.

8. Cross-Functional Collaboration

· Coordinate with other departments, such as sales, retail operations, supply chain, finance and other teams, to ensure smooth execution of brand strategies.

· Work closely with product development teams to align product launches and promotions with market demands.

9. Innovation and Process Improvement

· Assist in driving innovation within brand management, supporting the adaptation of sales techniques and retail practices to changing market conditions.

· Support the implementation of best practices and continuous improvement efforts.

10. Compliance and Standards

· Ensure adherence to company policies, industry regulations, and health and safety standards within the brand’s scope of operations.

· Maintain consistency in brand standards and ensure proper execution across all platforms and retail locations.

Requirements

· Bachelor's degree in Business Administration, Marketing, or a related field.

· 4-5 years of experience in Brand Management, Sales, or Marketing, preferably within the retail or beauty industry.

· Excellent communication, leadership, and interpersonal skills.

· Strong capability to lead and manage a project.

· Strong analytical, problem-solving, and critical thinking abilities.

· Proficiency in MS Office applications (Excel, PowerPoint, etc.).

· Ability to thrive in a fast-paced, dynamic environment and collaborate effectively across departments.