Technical Marketing Specialist cum Web Developer

Executive search firm is recruiting on behalf of reputable financial service company that provides financial guidance to high-net-worth individuals, families, non-profit organizations and company retirement plans headquartered in Seattle, WA.

About the Role

We are seeking a talented Web Developer & Technical Marketing Specialist to support our digital presence and drive growth across our marketing ecosystem. This unique hybrid role combines web development, SEO/AEO strategy, marketing operations, analytics, and AI-enabled optimization. This role is ideal for a senior professional who is comfortable owning projects end-to-end and translating technical work into measurable business outcomes. You will collaborate with marketing, design, and technology teams to ensure our digital assets are high-performing, discoverable, and aligned with our growth strategy.

Key Job Responsibilities

Web Development & Digital Experience

• Build, maintain and continuously improve responsive, high-quality websites
• Manage hosting, redirects, and site performance
• Support landing pages and campaign-driven digital experiences
• Implement tracking scripts, schema markup, and technical SEO elements

SEO / AEO Strategy

• Develop and execute comprehensive SEO strategies that drive organic traffic, improve rankings, and increase conversions
• Conduct technical audits and implement or recommend improvements
• Optimize for Google, Bing, and AI-driven answer engines (featured snippets, knowledge panels, etc.)
• Ensure structured data, metadata, internal linking, and crawlability are optimized Digital Marketing & Automation
• Build and support email, SMS, and multi-channel campaigns
• Support and optimize PPC campaigns (Google Ads, Bing Ads, LinkedIn, Meta) with a focus on landing pages, tracking accuracy, and conversion performance
• Develop automation workflows for lead nurturing and engagement
• Maintain tracking, attribution, and conversion metrics across campaigns

Analytics & Insights

• Build dashboards using GA4, Search Console, and Looker Studio
• Run A/B tests and provide actionable insights
• Analyze organic search performance and campaign results, translating data into clear, actionable recommendations for stakeholders
• Track engagement, user behavior, and campaign outcomes

AI & Innovation

• Leverage AI tools for content optimization, automation, and reporting
• Identify and evaluate new tools to improve marketing efficiency and scalability

Key Job Qualifications

• Strong proficiency in HTML, CSS, and JavaScript
• Experience with WordPress or a similar CMS
• Knowledge of SEO/AEO, structured data, crawling/indexing, and Core Web Vitals * Familiarity with analytics and SEO platforms (GA4, Search Console, Ahrefs, SEMrush, Screaming Frog)
• Experience with marketing automation platforms
• Experience leveraging AI tools and workflows in a professional context
• Ability to manage multiple projects and deadlines
• Ability to clearly communicate technical concepts and insights to non-technical stakeholders

Preferred

• Experience with PHP and MySQL
• Salesforce familiarity
• UX/UI experience
• Advanced automation tools (Zapier, Make)