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Media Manager

Media Manager

BDO LifeMakati City, National Capital Region, PH
30+ days ago
Job description

Job Description :

As a Media Manager, you will develop cohesive and strategic media plans including but limited to :

Aligning media plans to marketing / business objectives.

Managing and implementing end to end digital / performance marketing campaigns.

Understanding / optimizing consumers and consumer journey thru digital analytics.

Job Responsibilities :

Develop holistic media plans (TV, Radio, Print, OOH and Digital).

Strengthen media and content briefs to ensure campaign plan can address end to end media goals and at the same time reap maximum exposure with the most cost-efficient package.

Monitor and optimize campaigns being implemented to achieve KPIs and maximize investments across channels

Manage paid media tagging platform (Google Tag Manager) and create tagging plan for all campaign landing pages.

Administer ad hoc media buying / implementation requirements.

Ensure timely execution of digital media plans

Your Qualifications and Your Experiences should be

College graduate of Communications, Marketing or any Business-related course

At least 7 years’ experience in Media / Performance Marketing / Digital Marketing / Digital Media Implementation.

ATL and digital exposure is plus.

You must be willing to be assigned in Makati.

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Media Manager • Makati City, National Capital Region, PH