RESPONSIBILITIES
This Media Manager is in charge of formulating media planning and buying strategies for Project Innova.
Combining creative thinking with factual analysis, this manager ensures that campaigns reach their target audiences as effectively and efficiently as possible helping accomplish the given marketing objectives.
are media savvy who knows the ins and outs of traditional and new media planning and buying
are thrilled with results,and know how to tinker with marketing and media data anduse it toformulate actionable insights
area popculture enthusiast with a wide range of interests
are excited in turning ideas to actual experiences by working withpartners for proper execution / implementation.
loves to spot media trends and new, effective ways to buy media, loves to experiment, test and learn new media that is best for the campaigns launched
are amedia junkywho loves creating or consuming content in different formats from different platforms
Work with the stakeholders to understand the business objectives and overall strategy of marketing campaigns
Analyze target audience media consumption habits, through the use ofdemographics, psychographics,technographics
Work with the creative, production, and partners to recommend the most efficient media buys for every objective, considering the best content formats and touchpoints
Prepare and present the strategy, detailed media plans & proposals, including cost & schedule to clients and teams.
Monitor and optimize performance of implemented media buys and share this information to key stakeholders
Lead and manageother media-related projects as identified bytheMarketing Head in relation to theproject'sstrategic pillars or initiatives.
Create and present regular performance reports for campaigns during and post-implementation
Facilitate strategic media partnership deliverables REQUIREMENTS
a graduate of Business / Marketing / Advertising related course
a media planner / buyer with at least 3-5 years of experience in a media company or advertising agency
analytical, able to work with data to find insights and recommend action plans
have Fundamental understanding of Media Planning / Buying, both traditional and digital
have the ability to track and understand key measurements of campaign success
proficient in basic computer programs like Office 365 programs or the Google suite
digitaland mediasavvy
familiar with 360 marketing
results oriented,agile,flexible and proactive
highly creative, organized,andstrategic
a good communicator both oral and written
creative, organized and strategic.
This is a project-based employment.
RESPONSIBILITIES
This Media Manager is in charge of formulating media planning and buying strategies for Project Innova.
Combining creative thinking with factual analysis, this manager ensures that campaigns reach t
Marketing Manager • Philippines, Philippines