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Media Marketing Manager

Media Marketing Manager

Abs-Cbn CorporationPhilippines, Philippines
8 days ago
Job description

RESPONSIBILITIES

  • Duties and Responsibilities

This Media Manager is in charge of formulating media planning and buying strategies for Project Innova.

Combining creative thinking with factual analysis, this manager ensures that campaigns reach their target audiences as effectively and efficiently as possible helping accomplish the given marketing objectives.

  • You will enjoy this role if you
  • are media savvy who knows the ins and outs of traditional and new media planning and buying

    are thrilled with results,and know how to tinker with marketing and media data anduse it toformulate actionable insights

    area popculture enthusiast with a wide range of interests

    are excited in turning ideas to actual experiences by working withpartners for proper execution / implementation.

    loves to spot media trends and new, effective ways to buy media, loves to experiment, test and learn new media that is best for the campaigns launched

    are amedia junkywho loves creating or consuming content in different formats from different platforms

  • What you'll do
  • Work with the stakeholders to understand the business objectives and overall strategy of marketing campaigns

    Analyze target audience media consumption habits, through the use ofdemographics, psychographics,technographics

    Work with the creative, production, and partners to recommend the most efficient media buys for every objective, considering the best content formats and touchpoints

    Prepare and present the strategy, detailed media plans & proposals, including cost & schedule to clients and teams.

    Monitor and optimize performance of implemented media buys and share this information to key stakeholders

    Lead and manageother media-related projects as identified bytheMarketing Head in relation to theproject'sstrategic pillars or initiatives.

    Create and present regular performance reports for campaigns during and post-implementation

    Facilitate strategic media partnership deliverables REQUIREMENTS

    a graduate of Business / Marketing / Advertising related course

    a media planner / buyer with at least 3-5 years of experience in a media company or advertising agency

    analytical, able to work with data to find insights and recommend action plans

    have Fundamental understanding of Media Planning / Buying, both traditional and digital

    have the ability to track and understand key measurements of campaign success

    proficient in basic computer programs like Office 365 programs or the Google suite

    digitaland mediasavvy

    familiar with 360 marketing

    results oriented,agile,flexible and proactive

    highly creative, organized,andstrategic

    a good communicator both oral and written

    creative, organized and strategic.

    This is a project-based employment.

    RESPONSIBILITIES

  • Duties and Responsibilities
  • This Media Manager is in charge of formulating media planning and buying strategies for Project Innova.

    Combining creative thinking with factual analysis, this manager ensures that campaigns reach t

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