Media Marketing Manager

RESPONSIBILITIES

• Duties and Responsibilities

This Media Manager is in charge of formulating media planning and buying strategies for Project Innova.

Combining creative thinking with factual analysis, this manager ensures that campaigns reach their target audiences as effectively and efficiently as possible helping accomplish the given marketing objectives.

are media savvy who knows the ins and outs of traditional and new media planning and buying

are thrilled with results,and know how to tinker with marketing and media data anduse it toformulate actionable insights

area popculture enthusiast with a wide range of interests

are excited in turning ideas to actual experiences by working withpartners for proper execution / implementation.

loves to spot media trends and new, effective ways to buy media, loves to experiment, test and learn new media that is best for the campaigns launched

are amedia junkywho loves creating or consuming content in different formats from different platforms

Work with the stakeholders to understand the business objectives and overall strategy of marketing campaigns

Analyze target audience media consumption habits, through the use ofdemographics, psychographics,technographics

Work with the creative, production, and partners to recommend the most efficient media buys for every objective, considering the best content formats and touchpoints

Prepare and present the strategy, detailed media plans & proposals, including cost & schedule to clients and teams.

Monitor and optimize performance of implemented media buys and share this information to key stakeholders

Lead and manageother media-related projects as identified bytheMarketing Head in relation to theproject'sstrategic pillars or initiatives.

Create and present regular performance reports for campaigns during and post-implementation

Facilitate strategic media partnership deliverables REQUIREMENTS

a graduate of Business / Marketing / Advertising related course

a media planner / buyer with at least 3-5 years of experience in a media company or advertising agency

analytical, able to work with data to find insights and recommend action plans

have Fundamental understanding of Media Planning / Buying, both traditional and digital

have the ability to track and understand key measurements of campaign success

proficient in basic computer programs like Office 365 programs or the Google suite

digitaland mediasavvy

familiar with 360 marketing

results oriented,agile,flexible and proactive

highly creative, organized,andstrategic

a good communicator both oral and written

creative, organized and strategic.

This is a project-based employment.

RESPONSIBILITIES

This Media Manager is in charge of formulating media planning and buying strategies for Project Innova.

Combining creative thinking with factual analysis, this manager ensures that campaigns reach t