Memberships Expert-Bgc

Location :

Philippines

Department : Marketing & Communications-User Growth & Performance Marketing- Location : Philippines- The role

The role will contribute to Memberships management for Lazada Philippines.

It is a complex stakeholder management role that requires decision-making, ownership, and grit.

• Reporting
• The Memberships Expert will report to the Head of User Growth, with dotted-line reporting to the Loyalty Growth Manager
• Key tasks and responsibilities
• Insights and steering- Provide forecasts, insights, and recommendations for main KPIs (association, consideration, and loyalty penetration) for the User Growth team
• Conduct competitive analyses and benchmarks
• Design and maintain reports integral for daily business operations
• Critique current operating procedures and provide change recommendations to improve effectiveness and efficiency

Project management- Scope, plan, and execute a project plan to launch Membership initiatives

• Develop and maintain operating procedures for Membership activities

Ownership of frequency mechanics- Own the Membership mechanics end-to-end

• Understand Membership mechanics holistically - its rationale, value, design, and impact through data analyses, research writing, and solution proposals
• Manage Membership mechanics and modules - its processes, operations, development, finances, marketing, and performance

Being a thought partner, and a collaborator- Be a strong collaborator with local and regional teammates and stakeholders to drive user growth

• Work as a thought partner with other teams to engage on areas of opportunities that will contribute to user growth goals and related initiatives
• Job Requirements
• Qualifications & Skills
• Qualifications and past experience- 4-year degree in Marketing, Business, Economics, or a related field of study
• Exposure and experience in organizational activities (within or outside of college), and / or internships

Personality and traits- Creative, analytical, and driven as a collaborator and as a leader

• Have a strong affinity towards nation building and contributing value
• Have high attention to detail and critical of processes
• Eager to work in a fast-paced environment
• Is a thought partner to colleagues and peers