Business Development Analyst-BGC

Department : Sales, Business Development & Strategy Location : Philippines Department : Sales, Business Development & Strategy Location : Philippines Job Description The role

We are seeking a Business Development Analyst to join Lazada's Commercial team, specifically within the Business Development (BD) function. The Business Development team is a dynamic group of business strategists, data analysts, and marketing experts responsible for driving mass seller acquisition, onboarding, and incubation initiatives. As a Business Development Analyst, you will be the team's data and analytics expert, ensuring the effective tracking, analysis, and optimization of performance metrics. You will play a key role in uncovering growth opportunities and supporting strategic decision-making.

Key Tasks & Responsibilities

• Data Tracking & Analysis
• Be the team's lead and expert on data, leveraging analytics to evaluate market performance and business operations.
• Develop, maintain, and enhance tracking systems to monitor key performance metrics, proactively identifying potential issues.
• Automate dashboards and reports to provide actionable insights, enabling data-driven decision-making at scale.
• Analyze monthly performance trends and provide strategic recommendations for optimization.
• Conduct ad-hoc analysis to address pressing business challenges and opportunities.
• Budget Management & Steering
• Collaborate with the team to oversee initiatives and spending, ensuring efficiency and alignment with business goals.
• Track budget spending levels and ensure that resources are directed towards the right levers
• Collaborate with the BD Online Marketing (OM) team to refine spending strategies and monitor daily performance metrics.
• Prepare detailed post-mortem analyses for Finance, supporting budget reviews and defending next cycle funding requests.
• Research & Development
• Drive innovation by creating user-targeting segments based on demographic insights for use in online marketing campaigns.
• Conduct competitor analysis and continuously monitor industry trends.
• Collaborate with the LazResearch team to gather critical market data, commission focus groups and lead targeted studies.
• Design and execute large-scale surveys for users and sellers to uncover growth opportunities and actionable insights.
• Lead user acceptance testing (UAT) for the seller onboarding process, identifying and proposing improvements to enhance the user experience. Job Requirements Qualifications & Skills
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and present insights clearly.
• Solid knowledge of SQL and hands-on experience in data extraction, cleaning, preparation and dashboard development
• Proficiency in data visualization and advanced Excel skills
• Excellent organizational skills, with the ability to manage multiple tasks and prioritize effectively.
• Collaborative mindset and strong communication skills, capable of working cross-functionally with diverse teams.
• A proactive attitude and eagerness to explore innovative solutions for business growth and efficiency.
• Background in conducting AB Testing, UATs, FGDs and surveys is a plus
• Bachelor's degree in relevant field of study