Head Of Marketing

Job Description : 1.

Strategic PlanningDevelop and implement comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth.Analyze market trends and competitor activities to identify opportunities and threats.2.

Brand ManagementOversee brand positioning and messaging to ensure consistency across all channels.Develop and maintain the company's brand identity, including guidelines for product packaging, promotional materials, and digital presence.3.

Digital MarketingDrive digital marketing initiatives, including content marketing, social media, email marketing, and paid advertising campaigns.Monitor and analyze digital performance metrics to refine strategies and optimize ROI.4.

Market ResearchConduct market research to understand customer needs, preferences, and behaviors.Utilize data and analytics to inform decision-making and improve marketing strategies.5.

Budget ManagementDevelop and manage the marketing budget to ensure effective allocation of resources.Track and report on marketing performance against budget and ROI targets.6.

Partnerships and CollaborationsIdentify potential partnerships and collaborations to enhance marketing efforts and expand market reach.Negotiate and manage relationships with external vendors, agencies, and partners.7.

Reporting and AnalysisPrepare regular reports on marketing performance and present findings to top management and stakeholders.Use analytics tools to measure the effectiveness of campaigns and adjust strategies accordingly.Job Responsibilities : Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).5+ years of experience in marketing, with a proven track record in a leadership role.Strong knowledge of digital marketing strategies and tools.Excellent communication, presentation, and interpersonal skills.Ability to think strategically and creatively, with strong analytical skills.Experience in budget management and resource allocation.Demonstrated ability to lead and motivate a team to achieve goals.

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