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Support Analyst

Support Analyst

Ksearch Asia ConsultingPhilippines, Philippines
7 days ago
Job description

The client is building a new Centre of Execution (COEx) in Manila and urgently needs IT Support Analyst.

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  • CLIENT

Our client is a leading global digital marketing agency.

  • JOB DESCRIPTION
  • Focuses on improving the customer experience and sales by developing a deep understanding of customer behavior across client's commerce experiences through analytics.
  • Integrate disparate data sources that capture performance of online and offline media
  • Create measurement frameworks, dashboards and reports.
  • Establish new and evaluate existing KPIs and benchmarks based on client goals, customer trends.
  • Detect root causes of changes in metrics and effectively communicate these insights.
  • Provide analysis to optimize website, channel performance and customer segmentation.
  • Support in designing segmentation and tracking studies.
  • Collaborate with media team to build activation audiences for campaigns.
  • Execute holistic A / B testing plans in the shopping journey with reporting and recommendations.
  • Develop an understanding and / or have knowledge of SEO best practices and its impact on metrics.
  • Implement tagging strategy for tracking customer behavior across online experiences.
  • Work with technology team to implement analytics based on requirements.
  • Assist in eCommerce investment decisions by evaluating and forecasting digital behavior
  • Scope the impact of strategic initiatives as an input into eCommerce roadmap
  • Manage quality assurance testing related to tracking and analytics.
  • Stay up-to-date on trends, explore new analytics tools to improve reporting.
  • JOB QUALIFICATION
  • Bachelor's degree required (major in Business, Economics / Finance, Engineering, Statistics, Computer Science, Mathematics).
  • Strong analytical skills with solid foundation in statistical techniques.
  • 1+years' experiencein developing and managing eCommerce measurement strategy, data strategy, and reporting.
  • Advanced use of Google Analytics 360 for an eCommerce Business (use of Segments, Custom Dimensions, enhanced eCom dimensions and metrics, Custom Reports).
  • Web Analytics (SiteCatalyst, Google Analytics, Omniture, WebTrends) and digital media analytics (Doubleclick, Atlas) a plus.
  • Advanced Excel and PowerPoint skills required.
  • Experience with Business Intelligence & reporting tools such as Power BI, Tableau, Qlik.
  • Understanding of data management, forecasting, optimization, predictive modeling.
  • Resourceful, collaborative and a creative solution-seeker.
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    Support Analyst • Philippines, Philippines