Digital Marketing Team Leader (Hybrid Set-Up)

The main responsibility of a Digital Marketing Team Leader is responsible for overseeing and ensuring the efficiency of the lead generation & management and marketing operations that support the overall goal of generating sales & revenue growth of the company.

This position is responsible for the development, execution, and analysis of demand generation strategies following the sales cycle & buyer's journey, management of the marketing technology infrastructure, analysis of marketing data and management of the overall company brand reputation.

This is a managerial position that supervises the performance management of the marketing operations roles and other positions that may be assigned under the manager.

• Specific Duties and Responsibilities

Sales Enablement

Strategically curate and distribute content for marketing & sales demand generation

Track and monitor sales lead generation from sales & marketing channels

Develop content distribution & lead generation strategies for customers in specific buyer journey

Marketing Management

Execute, monitor and evaluate SEO & SEM strategies that would result in lead generation from inbound channels

Develop, execute and evaluate strategies for Account-Based Marketing and other outreach activities to successfully generate, nurture and convert leads

Plan, execute and analyze all campaign results and data to ensure client's KPI goals are achieve

Manage paid campaign plans both for Google & social media, identify KPIs and analyze results and optimization

Accountable for the Infinit-O website UI / UX, landing pages optimization

Develop, execute, analyze, and optimize Sales & Marketing tools, workflows & systems integrations

Develop and maintain digital dashboards for KPI monitoring

Identify key target market sub-segments and high value prospect

Ensure timely & high-quality content distribution thru digital marketing channels

Review industry and market direction to support operations, sales and marketing initiatives

Work cross-functionally with teams to identify & execute the sales & marketing funnel plan

Explore sales & marketing tools and strategies in sourcing new prospects

Propose new ideas & execute strategic activities for marketing and sales efforts of Infinit-O

Provide assistance to the sales and marketing team

People & Performance ManagementMonitor & establish team & individual KPIs & SLAs to ensure that they are being met

Ensures all deliverables are accomplished & delivered within agreed SLAs

Conducts regular coaching sessions with team members to ensure KPIs are met, that team members are motivated, attendance adherence

Monitors and supports career development & path of reporting team member

Manage and monitor Marketing-related investment

Perform lead generation & sales enablement as required

Provide assistance to sales and marketing team

Research relevant industry events and conferences

Do S&M clerical work / document filings

Accomplish other SSG tasks that may be assigned especially when the other SSG team members are on service incentive leave

Adhere to Infinit-O's information security policies and carry out its processes and procedures.

Protect client-supplied and generated-for-client information from unauthorized access, disclosure, modification, destruction, or interference (see also Table of Offenses).

Carry out tasks as assigned and are aligned with a particular process or activity related to information security.

Report any potential or committed non-conformity, observation, and / or security event or risks to immediate superior.

Must have demonstrated ability in lead generation and sales enablement

Must be results-driven with a strong ability to analyze data

Must have demonstrated ability to develop, execute, and evaluate account-based marketing & outreach strategies

Highly proficient in sales & marketing technology & infrastructure like HubSpot, Salesforce, Zapier, MailChimp

With basic knowledge in Google & social media paid ads & analytics tools

With basic knowledge of strategic content marketing

Extensive knowledge in SEO, SEM ads and tools

Must have a strong research & data analytical skill

Tech savvy and knowledgeable in Google Workspace & MS Office programs

Knowledgeable about the outsourcing / BPO industry & B2B marketing

Must be highly organized and with excellent multi-tasking skills and ability to prioritize activities effectively

Proactive, motivated, detail-oriented, willing to be trained, and driven to achieve objectives

Must be creative and has excellent project & time management skills

Graduate of marketing, communications, or business degree

With at least 3 years of digital marketing experience, in a B2B environment

With at least 3 years of experience in using CRMs like SAP, HubSpot, Salesforce.