Field Marketing Manager

Who are we?

Equinix is the world’s digital infrastructure company®, operatingover 260 data centers across the globe.Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providingan equitable work environment that is foundational to our core values as a company and is vital to our success.

Job Summary

We are seeking a dynamic Philippines Marketing Manager to drive pipeline creation, pipeline acceleration, and revenue growth through Account-Based Marketing (ABM), tailored field marketing programs, and data-driven decision-making. This role is critical in aligning marketing efforts with sales objectives by leveraging global campaigns, ensuring seamless lead progression throughout the pipeline.

You will be responsible for analysing account behaviour, supporting sales outbound activities, and executing bespoke events to engage high-priority accounts and accelerate deal velocity. The role requires a strategic mindset, a data-oriented approach, and a strong ability to collaborate with cross-functional teams to deliver measurable results.

This role is pivotal in driving pipeline creation, acceleration, and revenue growth by aligning marketing efforts with sales teams to engage high-priority accounts and convert opportunities into customers.

Responsibilities

Strategic Planning & Collaboration

Partner with the field sales team to develop territory-level and account-level marketing plans that achieve pipeline generation, acceleration goals, and new bookings

Work closely with sales teams to ensure alignment on target accounts, messaging, and metrics

Coordinate with demand generation teams to ensure seamless integration between broader campaigns and ABM efforts

Event Planning & Execution

Plan, execute, and optimize field marketing events (e.g., roundtables, roadshows, and account-specific activities) to influence prospects and deepen account engagement

Provide onsite support and execution of partner marketing activities in Philippines

Lead Management & Sales Enablement

Implement a structured follow-up process for all generated leads, including calling, sales emails, strategic follow-up, and appointment setting for the sales team

Provide communication and support for the effective launch of marketing programs to the field sales team

Data Analysis & Insights

Conduct marketing and database analysis on account bases to develop an understanding of engagement, intent, and behaviour of accounts to support sales drives

Track metrics such as pipeline influenced, deal velocity, and revenue contribution, adjusting strategies based on data insights

Measure and analyse the results of field marketing to refine programs for optimal ROI

Budget & Vendor Management

Manage marketing budgets effectively to deliver maximum ROI

Conduct regular reporting to key stakeholders, highlighting successes and opportunities for improvement

Qualifications

Education

Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred

Experience

Minimum of 10 years of marketing experience within the technology sector, preferably in B2B, SaaS, cloud services, or data center solutions

Extensive marketing experience in B2B, Enterprise level field marketing with international organisations

Proven success in collaborating with sales teams to execute programs that had a quantifiable impact on the pipeline

Industry Knowledge

Strong understanding of the cloud and data center industry in Philippines, including market dynamics and regulatory environment

Skills

Proven ability to develop and execute successful marketing strategies

Excellent communication and interpersonal skills

Proficiency in digital marketing tools and platforms, including CRM (Salesforce) and marketing automation tools

Analytical mindset with the ability to interpret data and derive insights

Strong project management and organizational skills

Proficiency in marketing automation tools, CRM platforms, and ABM tools (e.g., Terminus, Demandbase, 6sense)

Fluency in English

Personal Attributes

Results-oriented with a proactive approach

Ability to work independently and as part of a team

Adaptability to a fast-paced and dynamic environment

Strong ethical standards and integrity

High energy, innovative, and a positive “can-do” attitude

Self-starter who is always looking to strategically push the envelope

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing .

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.