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B2B Marketing Manager

B2B Marketing Manager

StratpointMandaluyong, Philippines
9 days ago
Job description

Who We Are

We are trusted, modern technology leaders in :

  • Agile Software Development
  • Quality Assurance
  • Cloud Consulting and Managed Services
  • Data Engineering and Analytics
  • Artificial Intelligence and Machine Learning

We use technology to enrich experiences, empower businesses, and uplift communities.

Our C.A.R.E. values :

  • nourish Creativity
  • embody Agility
  • manifest Reliability
  • pursue Evolution

    • The Role

    Stratpoint is looking for a  B2B Marketing Manager  focused on  Demand Generation  and  Account-Based Marketing (ABM) to join our growth-minded team. In this role, you will lead strategic marketing initiatives that drive pipeline and revenue growth in partnership with Sales and Business Unit Heads. You will oversee the design, execution, and optimization of end-to-end demand generation campaigns, working with an experienced in-house team of content, creative, and marketing specialists.

    This role is ideal for a self-starter with experience in B2B marketing for tech services, who thrives on data, experimentation, and collaboration to meet ambitious lead generation and engagement goals. You will be the driving force behind ABM programs and product marketing support, helping turn our go-to-market strategies into measurable success.

    The Benefits

    At Stratpoint, we enjoy the autonomy, lack of bureaucracy, and the freedom to experiment but without the chaos. We’re like a startup but with adult supervision.

    You will be supported by capable management of HR, Finance and IT that adheres to the highest standards of integrity and good governance.

    Hybrid is our mode of work, but when we need to come together, we have inviting open floor office spaces designed to spark gatherings, collaboration, and camaraderie.

    Stratpoint employees enjoy :

  • SSS, Pag-ibig and Philhealth benefits + company contribution
  • a monthly miscellaneous allowance
  • 13th month pay based on your monthly rate.
  • Vacation and Sick leave
  • Wellness programs such as Wellness Wednesdays
  • HMO coverage
  • Team buildings and quarterly events (company outings and festive celebrations for Chinese New Year, Valentines, Halloween and Christmas)
  • And, friendly intramural competitions

    • Your Responsibilities

    Demand Generation

  • Plan and execute lead generation strategies that fill the sales pipeline with qualified opportunities
  • Own marketing automation, CRM integration, and funnel optimization
  • Track and report KPIs such as MQLs, SALs, conversion rates, and campaign ROI
  • Continuously test, iterate, and optimize campaign performance across channels

    • Account-Based Marketing (ABM)

  • Partner with Sales to launch targeted ABM campaigns to engage key accounts and decision-makers
  • Customize content, offers, and outreach strategies based on buyer personas and intent data
  • Equip sales with tools, battle cards, and case studies to support conversions
  • Evaluate ABM effectiveness using engagement, conversion, and revenue metrics

    • Cross-functional Collaboration

  • Collaborate with Sales, Delivery, and Leadership teams to define and execute go-to-market messaging for core services and solutions aligned to target markets and strategic objectives
  • Coordinate with creative and content team members to produce compelling digital assets

    • About You

  • At least a Bachelor's / College Degree, Business Studies / Administration / Management, Communications, Marketing or equivalent
  • At least 5 years of experience in marketing management or related roles, preferably in a software development company
  • A strong understanding of demand / lead generation principles and strategies.
  • Experience in client-centric or opportunity-centric marketing is an advantage.
  • Experience with CRM, marketing and analytics tools
  • Excellent communication and project management skills
  • Ability to multitask, work cross-functionally, drive alignment between teams.

    • The requirements listed in this job description are guidelines, not hard and fast rules. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable and you are in the ballpark of what we are looking for, we encourage you to submit an application. We look forward to getting to know you more!

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    Marketing Manager • Mandaluyong, Philippines