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VP of Marketing (REMOTE PH) - 32425592704

VP of Marketing (REMOTE PH) - 32425592704

SomewherePhilippines, Philippines, Philippines
30+ days ago
Job description

Industry : eCommerce and STRONG Google Ads hands-on experience REQUIRED.

Location : Remote (LATAM, South Africa and PH)

Contract : Independent Contractor

Job Type : Full-Time, Monday-Friday, Mountain Time U.S. hours.

Benefits :   Performance-based bonus program for exceeding the baseline company goals.

We are seeking a strategic, visionary, and hungry Vice President of Marketing to lead and expand our B2B and DTC marketing initiatives . This is a unique opportunity to play a pivotal role in a fast-paced startup environment, where your impact will be directly tied to the company’s growth. We are looking for someone with a start-up mindset —someone capable of rolling up their sleeves and doing the work themselves at first, while also being able to build and scale a team as the company grows.

You’ll be instrumental in crafting and executing a bold marketing vision for our company, which has already received backing from two Sharks on Shark Tank !

About the Role :

As the Vice President of Marketing, you will lead a small but growing marketing team, including hiring key positions like a B2B Marketing Manager and Growth Marketing Manager.

Initially, you will wear multiple hats, taking a hands-on approach to everything from strategy to execution. We need a team player who thrives in an environment where flexibility, innovation, and quick thinking are crucial. You’ll be the one laying the foundation for future team members, so a visionary leader with the ability to roll up their sleeves and get things done is essential.  You will be responsible for developing marketing strategies across B2B and DTC channels , optimizing budgets, and refining campaigns to ensure maximum growth and ROI. You’ll need to identify patterns in the business, figure out what’s working, and make bold, data-driven decisions to optimize the business.  If you're someone who loves a challenge, has a keen eye for budget optimization , and can see the bigger picture while managing the details—this is the role for you.

Key Responsibilities :

Team Leadership & Growth :

  • Lead, mentor, and grow the marketing team, including hiring key positions like B2B Marketing Manager and Growth Marketing Manager as the company scales.
  • Collaborate closely with internal teams, including sales, to ensure alignment between marketing and sales goals.
  • Be a hungry team player who is capable of diving into day-to-day tasks at the start and building out a full team as resources allow.

B2B Marketing Leadership :

  • Own the B2B marketing strategy, focusing on building and executing campaigns that resonate with key partners in the B2B2C space.
  • Oversee direct mail and in-person outreach strategies to drive leads and brand awareness in the B2B2C market.
  • Optimize marketing budgets, assess current strategies, and use data to determine where to allocate resources for maximum ROI.

    • DTC Marketing & Performance Optimization :

  • Lead the charge on growing the ecommerce side of the business with innovative DTC marketing strategies.
  • Oversee email marketing , PPC , SEO , paid and earned social , SMS marketing , and influencer campaigns to drive engagement and sales.
  • Use tools like Google Analytics and HubSpot (or similar CRM) to track performance, identify patterns, and make informed decisions to scale efforts.

    • Creative Marketing & Brand Engagement :

  • Oversee the creation of compelling digital and physical sales collateral , ensuring messaging is aligned with the brand’s mission and values.
  • Drive influencer marketing and PR strategies to increase brand reach and community engagement.
  • Work closely with internal teams and external agencies to amplify the brand’s presence in the market.

    • Strategic Growth & Budgeting :

  • Use data and analytics to track marketing performance, identifying what’s working and what’s not, and optimize the budget for maximum ROI.
  • Develop a long-term visionary marketing strategy that targets growth and scalability, with a 40% growth goal in the next 1-2 years.
  • Manage the marketing budget effectively, reallocating resources where necessary to capitalize on the most profitable channels.

    • Qualifications :

  • 5+ years of senior marketing experience with a proven track record of driving B2B and DTC success.
  • A hands-on marketer who has worked in startups or small businesses , and is comfortable doing the work themselves in a fast-paced environment.
  • A visionary leader with the ability to think long-term while executing day-to-day tasks.
  • Strong experience with budgeting and data analysis to optimize marketing spend and make informed decisions.
  • Proven ability to lead marketing efforts across PPC, SEO, email marketing , SMS , paid and earned social , and influencer marketing .
  • Expertise in CRM management (HubSpot preferred) and Google Analytics or similar analytics platforms.
  • Experience working with ecommerce platforms like Shopify and developing strategies for B2B2C marketing .
  • Ability to collaborate with internal teams and external partners to execute marketing campaigns and initiatives.
  • A passion for hungry, innovative problem-solving and an entrepreneurial mindset.

    • What We Offer :

  • Competitive salary.
  • Significant opportunity to make a meaningful impact and lead a growing marketing department.
  • A collaborative, innovative, and supportive work environment.
  • The chance to contribute to a Shark Tank-backed startup.

    • If you’re a visionary marketer who is ready to take ownership of a growing marketing department, bring a hungry startup mindset , and drive results, we’d love to hear from you!

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    Marketing Remote Ph • Philippines, Philippines, Philippines