Modern Off Trade Manager

ACHIEVING COMPANY TARGETS

Ensure sell-in and sell-out volume targets are achieved through account-specific business plans and strategy for the MOFT calendar of activities hinged from the Brand and Channel strategy

Leads total channel profitability by ensuring the Channel and Customer P&L and drives efforts to ensure delivery of volume, value and net sales targets

Full understanding of the S&OP process and ensuring forecast accuracy across all MOFT accounts

Ensures achievement of the sell-out target of by driving sales via in-store sell-out programs considering inventory in warehouse and in stores

Develop and follow an efficient coverage plan, call cycle that will allow maximum coverage of his / her team members across all MOFT accounts

Leads new products sell-in and execution strategy and ensures optimized distribution considering right skus at the right outlets approach

Establish and nurture a sustainable relationship with key customers

Collaborate with the Marketing and Trade Marketing teams to ensure visibility, cut-through and ample quantity of Last 3 Feet materials of key PRPI brands.

Ensure that commercial and / or brand building objectives are fully leveraged in all existing contracted / supported accounts and spends are maximized

Conduct product training with key stakeholders.

Monitor and report key market trends and propose actions.

Track pricing and highlight anomalies as part of the global pricing tool.

Monitor and report Grey Market Activity (GMA) in market.

Meet weekly / monthly reporting requirements :   Competitors trade activities, KTV and reseller price surveys, depletion reports (contracted / supported outlets).

Ensure compliance with Sustainability and Responsibility guidelines

Leads the monitoring of the Trade Terms Agreement with across all MOFT accounts from volume build to sign-off which includes internal and external routing

Evaluate types, quantity and arrange delivery of POS materials required at each account in coordination with Marketing and Trade Marketing.

Monitor and improve the effectiveness of dedicated third-party personnel.

Consolidate and analyze weekly / monthly sales performance versus target, retail / wholesale price surveys and relevant competitive update reports.

Regularly evaluates monthly inventory and sell-in / sell-out reports from relevant customers.

Ensure A&P and A&D investments are efficiently monitored and managed.

Oversees timeliness of off premise team’s collection of account receivables with all direct outlets (AR Management).

Lead and set individual KPI’s for the sales executives and to ensure and assist in the achievement of these KPI’s.

Supervises group sales administrative roles; prepare sales order, credit application form and follow-up on order / shipment delivering.

ENGAGEMENT

Establish and nurture close relationships with key MOFT customers by ensuring engagement strategy, frequency of calls, quarterly and monthly business reviews and leading top to top engagement

CONVERSION

Understand the full Modern Off Trade category landscape and share market intel with the commercial and marketing teams

BUDGET AND CONTROLS

Evaluates all investment activities to ensure that agreed returns are achieved.

Follows the event mechanics and adjusts if needed to get the best possible results

Leads in ensuring budget management and utilization for Trade A&D and any investments given

Ensures compliance to Pernod Ricard S&R initiatives

Knowledge and Skills Requirements :

Bachelor’s degree holder

Minimum 10 years strong experience in modern trade management with at least 3 years experience in team management

Experience in liquor, luxury or FMCG industry is a plus

Good command of MS Office.

Personal and behavioral skills :

Excellent critical thinking and analytical skills

Organized, with strong result orientation

Entrepreneurial mindset, resourceful and proactive

Energetic and outgoing personality

Excellent interpersonal and communication skills

Team player with adaptive mindset

Excellent record in leading high performing team / s

Positive attitude

Functional Competencies

Market & Competitive Awareness

Key Customer Management and Strategic Business Planning

Company & Product Knowledge

Selling & Negotiation Skills Operational Policy & Procedure

Merchandising Knowledge & Skills

Financial Knowledge & Analysis

Management Information Skills

Job Posting End Date :

Target Hire Date :

2024-08-31

Target End Date :