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Senior Product Marketing Manager, IBM Software
IBMQuezon City, Metro Manila, Philippines24 days ago
Job descriptionEffective collaborator with cross-functional teams across diverse skill sets and backgrounds. Excellent multitasking skills with the ability to prioritize and adapt in a fast-changing environment. Demonstrated success in launching and scaling enterprise software products, including ownership of messaging, positioning, and go-to-market execution. Experience conducting market, competitive, and customer research to inform messaging, content strategy, and product direction. Proficiency in creating high-impact content for the full funnel, including product demos, thought leadership, sales enablement assets, and customer-facing collateral. Strong understanding of the software development lifecycle (SDLC), CI / CD, APIs, and cloud-native architectures to effectively market to developers and technical stakeholders. Ability to influence product strategy and roadmap decisions by serving as the voice of the market and customer within cross-functional teams. Metrics-driven mindset, with experience using KPIs to optimize campaign performance, content engagement, and sales pipeline impact. A technical background in software engineering or computer science, demonstrated through prior professional experience or academic credentials. Strong familiarity with buying behaviors and decision-making processes for developer, infrastructure, and DevOps-focused solutions. 5 or more years of experience in Product Marketing, Demand Strategy or Product Management. Marketing and Sales IT Services and IT Consulting
Overview
Senior Product Marketing Manager, IBM Software — IBM, Quezon City, National Capital Region, Philippines. This is a hybrid role requiring 3 days in the office.
Responsibilities
- Lead product-level marketing and communications to grow IBM’s software market share and support revenue for IBM Software offerings.
- Articulate the value proposition to target audiences and translate technology into marketing messages that influence analysts, customers, and partners.
- Collaborate across geographies with Marketing, Product Management, Sellers, and Business Partners.
- Drive outcomes by connecting differentiated points of view with the right buyers and experts, measured by metrics such as new signings, retention, average customer value, market segment share, win / loss rate, analyst ranking, and social influence.
- Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data.
- Identify opportunities, distinctive competencies, and positioning for IBM software products.
- Translate technology into marketing messages to influence analysts, customers, and partners toward IBM’s offerings.
- Galvanize internal support across channels and drive demand for the offerings.
- Stay active in customer conversations at events or in the field and online.
Qualifications
Required Technical And Professional Expertise
Preferred Technical And Professional Experience
Education
Master's Degree
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Industries
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Marketing Manager • Quezon City, Metro Manila, Philippines
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