Product Marketer

Going for a Series A this year, we're hiring a HOTSHOT

• product marketing manager
• to help us showcase our platform's value to users and future clients.

As our Product Marketer, you'll partner with our Product, Engineering, and Customer Success teams to create and launch robust educational campaigns that drive engagement.

These campaigns go to our 10,000+ users, our cold leads, and the general public over the internet.

For this role, you must have a deep technical understanding of CRMs, sales dialers, integrations, and data.

We're a B2B company, so you'd be marketing our solutions to other mid-sized businesses across North America.

You'll also be creating multiple explainer videos for YouTube and social.

• have 2+ years of experience in SaaS product marketing,
• worked in high-growth early-stage startups before,
• brilliant communication skills (both written & verbal English)
• Ability to multi-task efficiently
• like to brag about Aloware on your podcast, Twitter and LinkedIn : )
• Confident to be in front of the camera
• We're your ideal company if you..._
• love working in a fast-paced environment,
• wanna be close to both engineering and marketing with zero red tape,
• want to work from home (our 65+ ppl are all WFH)
• What You'd Be Doing
• Liaise with the development team to understand product specifications for go-to-market campaigns
• Develop messaging and content that articulates the product, its features, and value proposition to target audiences
• Create customer marketing campaigns designed to drive upsells, new deals, and referrals from current Aloware users
• Track common user flows and identifies key intervention points to promote in-app purchases
• Guide writers and designers in effectively presenting complex / technical concepts to (potential) end-users
• Manage the circulation / syndication of product news, updates, and content
• Coordinate the production of video assets for demonstrations and promotions
• Design the website, in-app, and onboarding experience to optimize conversion rates
• Maximize opportunities presented by directories like G2, Capterra, SoftwareAdvice, etc.
• Work as part of the Growth team to consolidate marketing strategies, resources, and data
• Develop and maintain relationships with our integration partners, such as HubSpot, Pipedrive, and Guesty