Manager, Franchise & Partnerships Marketing

Overall Responsibilities

The Manager, Franchise & Partnership Marketing plays a pivotal role in working together with the business unit head and alongside the regional franchise team to develop and implement marketing strategies. The role focuses primarily on offline retail programs, while also supporting online initiatives to drive licensee sell-in, retail activations, pop-up events, and product sell-through for the Licensed Property (brand), aligning with the regional strategy as set by the Licensor.

Main Responsibilities

Brand Management

• In consultation with the business unit head and regional franchise team, develop and implement marketing campaigns aligned with market strategy, focusing on offline activations and online retailer programs to drive licensee sell-in and product sell-through.
• Plan, oversee, and execute on-ground marketing initiatives such as mall events, pop-ups, and retailer activations.
• Serve as the main point of contact for all franchise updates and coordinate information sharing with internal teams (Sales & Creative).
• Develop presentation proposals and update brand decks for marketing pitches.
• Identify trends and opportunities across market channels to boost retail sell-through.
• Analyze campaign effectiveness, evaluate results against ROI and KPIs, and apply insights to improve future campaigns.
• Stay updated with market trends, consumer behaviors, and competitor activities

Marketing & Retail Management

Carry out any additional responsibilities as required.

Brand Visibility at Retail

Qualifications