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Creative Marketing Lead

Creative Marketing Lead

MarketectPhilippines
30+ days ago
Job description

Building businesses is our specialty. We combine powerful brand storytelling with digital marketing and data-driven strategies like AdWords, organic search, and high-performing websites to grow your brand and super-size your business, including Mobile Responsive Websites, Content Marketing, and Marketing Automation

The Role

JOB RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO :

  • INFLUENCERS - Identify and work with influencers to help drive top of funnel awareness
  • PAID ADS - help coordinate with existing media buyers to analyze trends and performance
  • CREATIVE :  Assist with creative strategy both paid and organic - would be great if they could create posts but also need to manage consultants
  • SEO - understand SEO and the components that go into that including content marketing and link building. Can manage the process
  • AFFILIATE - work with affiliate platforms to help drive additional Top of Funnel traffic to drive more sales
  • Tik Tok Shop - experience with Tik Tok shop
  • TRACKING / REPORTING - work with current tech stack to analyze existing marketing and sales data and report KPIs to senior management
  • MANAGE :  vendors and additional consultants who can help with the marketing efforts

Marketing Plan :  Create marketing plan to make sure all parties are aligned

Additionally :

  • Working with copywriters, marketers, media buyers,  and product experts to ensure new marketing campaigns are launched and meet our quality standards.
  • Retain a detailed overview of all offers and projects.  Be able to step in as required and assist move projects and tasks forward to completion.
  • Coordinating funnel mapping  with input from key stakeholders to plan launches and brand / community-building efforts, including scoping and monitoring workflows
  • Manage the customer journey,  including creating the best customer experience, increasing referrals and retention, maximizing lifetime value, etc.
  • Oversee our content strategy,  including email marketing + newsletters, weekly podcast, and development of key assets like books or quizzes to generate leads
  • Support the CEO in tracking KPIs  across all marketing channels to identify areas of opportunity, weakness, etc.

    • Ideal Profile

    THE IDEAL CANDIDATE SHOULD :

  • Have a strong background and growing knowledge of Direct Response Marketing to manage launches and company growth, with a strong working knowledge of the role of powerful storytelling both visually and with words.
  • Is a self-starter who thrives in a team environment, and will proactively identify productivity issues and meet challenges with a solutions-oriented mindset to create results; courage to bring productivity or performance challenges to leadership for support, as needed
  • Has experience with Creative Direction and telling stories through campaigns driven by direct response marketing principles and a strong grasp of why people buy; uses these principles to guide the creative process with the team and provide excellent creative direction for winning creatives
  • Ability to make sense of metrics and see where there are problems or opportunities in our numbers
  • Be comfortable with onboarding and training new team members, monitoring their performance for excellence, managing weekly 1 : 1s with team members and managing reviews and corrective action / performance planning, as needed
  • Have experience managing social media and advertising projects, to include copywriting, design and implementation across marketing channels, including Facebook, YouTube, Instagram, Linkedin, Pinterest (loading and optimizing content, community management, etc)
  • Has training in media buying and Facebook / Google Ads, with an understanding of the metrics to monitor to ensure success
  • Excellent people skills, with an ability to work productively with many types of people and to build great rapport with direct reports; comfortable being assertive with others to meet (or exceed) deadlines
  • Is coachable, and can accept feedback to improve performance and leadership with a great attitude

    • EXPERIENCE AND SKILLS REQUIRED :

  • Must have 5+ years of experience in the Direct Marketing world or high ticket sales, with a proven track record of getting results and increasing both sales and traffic
  • Experience with SHOPIFY required, but also would be great to have experience with WordPress, Clickfunnels, Zapier. Plus, ideally have experience with analytics tools such as google analytics,
  • Experience with Facebook Ads, Instagram Ads, Youtube Ads, Google Ads, and TikTok Ads
  • Demonstrate a solid typing WPM (ideally 55 wpm+)
  • Excellent English skills, and able to communicate well both verbally and in writing
  • Training in customer service management is a huge plus
  • Experience with remote team tools like Time Doctor, Slack, ASANA, NOTION, Trello, Google Suite, LastPass, Skype and Zoom

    • What's on Offer?

  • Flexible working options
  • Leadership Role
  • Attractive Salary & Benefits
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    Marketing Lead • Philippines