Demand Generation Manager

Demand Generation Manager page is loadedDemand Generation ManagerApply locations Tarlac, Philippines AP-PH-Tarlac time type Full time posted on Posted 2 Days Ago job requisition id 239665WJob DescriptionThe Demand Generation Manager will take ownership of driving awareness and qualified leads through the detailed planning and execution of demand generation campaigns using the latest Marketing Automation and Customer Relationship Management strategies.

Campaign accountability starts with the program idea, managing the project plan for that program, adhering to the marketing budget, as well as analyzing the return on investment for the program.Essential FunctionsAligning Demand Generation programs with product messaging strategies.Driving inbound sales activity through a variety of potential sources.Collaborating with cross-functional team(s) and subject matter experts to define scope and success criteria, plan schedules, drive work efforts, and monitor project / program from inception through delivery.Developing programs to increase awareness to target market segments by translating company goals into effective marketing communications.Developing and managing highly-productive demand generation programs that demonstrate an ROI.Managing a closed loop lead and demand generation program that generates marketing qualified leads.Ensuring lead flow to the sales team in an effective and efficient manner.Monitoring opportunity progress through the sales cycle – executing pipeline velocity initiatives when necessary and making recommendations for adjustments as needed.Required Experience and Education : Bachelor's degree in marketing or related field.Significant experience (7 years minimum) in business-to-business demand generation and marketing analytics (strong knowledge of pipeline performance measurement, insights and optimization).A high performer with proven success driving strategy, planning, and execution of customer acquisition campaigns across multiple channels (website, paid search, social media, email marketing, etc.

Strong analytical background and passion for data.Experience partnering with sales on pipeline development.Demonstrated ability to interpret and present data relationships between key business concepts.High level of initiative and ability to work independently.Passionate professional capable of demonstrating ROI for marketing programs.CortevaAs the world's only major agriscience company completely dedicated to agriculture, we're building a culture that stays curious, thinks differently, acts boldly, and takes a stand on what's right for our customers, our co-workers, our partners, and our planet.

We know we've got big challenges to solve – we hope you'll be part of the solution.

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