Senior Brand Manager

Overview

We are seeking a dynamic and experienced Senior Brand Manager to lead strategic brand initiatives for Alaska Milk. This role is critical in driving brand growth, consumer engagement, and market leadership in the FMCG dairy category . The ideal candidate will bring deep expertise in brand management, a strong understanding of Filipino consumers, and a passion for building iconic brands.

Key Responsibilities

Strategic Brand Leadership

Develop and execute brand strategies that align with AMC’s business goals and consumer needs.

• Lead brand planning, positioning, and messaging for key product lines.

Integrated Marketing Campaigns

Oversee the creation and rollout of 360° marketing campaigns across digital, ATL, BTL, and experiential channels.

Consumer & Market Insights

Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.

Cross-Functional Collaboration

Work closely with Sales, R&D, Trade Marketing, and Supply Chain to ensure seamless execution of brand plans.

Performance & Budget Management

Manage brand budgets and ensure efficient resource allocation.

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