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Platform Events & Livestream Lead-BGC

LazadaPhilippines

30+ days ago

Job description

Department : Commercial Location : Philippines Department : Commercial Location : Philippines Job Description Team and Role Introduction :

Team IntroductionThe Platform Events & Livestream Team is responsible for mounting brand campaign events, such as Super Brand Days, managing and maintaining the LazMall Channel, driving mechanics such as Brand Mega Offer (BMO), and growing the LazLive livestream platform, all of which support our brands and sellers realize business OverviewWe are seeking a dynamic and strategic Platform Events & Livestream Lead to join our team. This role is crucial in driving our platform's event strategy and livestream operations, and will have people management responsibility over a high-performance team. The ideal candidate would have a proven track record in customer engagement, business planning, project management, and communications, with a strong understanding of ecommerce platforms and brand partnerships. The Platform Events & Livestream Lead will play a key role in enhancing user engagement and brand presence through innovative and impactful platform events and livestreams.

Key Tasks & Responsibilities

Platform Events Management

Strategize and Execute Events : Develop and execute a comprehensive event strategy covering Business as Usual (BAU) and key campaign moments in collaboration with the platform and brand partners
Partnership Collaboration : Work closely with Commercial teams, Marketing Solutions, and brand partners to design and implement sales campaigns that align with their goals and our platform’s objectives
Project Management : Oversee all aspects of event planning, including logistics, marketing, and post-event analysis
Performance Optimization and Analysis : Optimize and analyze event performance performance metrics to continuously improve brand executions

Livestream Operations

Livestream Strategy : Develop and implement strategic plans for both platform and user generated livestream content that drives engagement and sales

Community Management : Build and nurture the LazTalent (key opinion consumers community) through differentiated support throughout the presenter journey

Production Oversight : Oversee the end-to-end production of livestream events, including scheduling, content planning, and technical execution

Team Coordination : Coordinate with internal teams to ensure seamless livestream operations.

Budget Management : Manage livestream budgets, ensuring cost-effective use of resources while delivering high-quality experiences

Performance Analysis : Analyze livestream performance metrics to continuously improve content and viewer engagement Job Requirements Qualifications & Skills

Minimum 5 years working experience working with brands, preferably within the ecommerce or digital media industries

Strong project management and organizational skills, demonstrative of ability to prioritize and deliver on tight timelines

Excellent communication and interpersonal abilities

Ability to translate consumer insights and business objectives into an integrated on-site strategy

Strong analytical skills and ability to translate data to insights

High attention to detail

Balance of both strategic and creative thinking, able to think long term and outside the box

Agile and able to work in a fast-paced, constantly evolving environment

Requirements / Qualifications (good to have)

Proficiency / experience in livestreaming is a plus

Community management experience is a plus