SM Supermalls - Regional Marketing Head

Overview

Regional Marketing Head

To support on the conceptualization and to ensure proper implementation of different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for all handled malls - SM City Baguio, SM City Laoag, SM City La Union, SM City Rosales, SM City Urdaneta Central, SM Center Dagupan.

Responsibilities

• STRATEGIC DIRECTION - Support the Marketing Division head to innovate and research on new trends and New Fun Technology for Marketing; Prepare necessary reports and presentation for the recommended innovative marketing ideas based on the research conducted
• EVENTS MANAGEMENT - Implement promotion events of tenants / affiliates and attract more foot traffic; Oversee special Campaigns / Projects - such as mall openings, CSR related activities, seasonal module, 3-Day Sale, Special Sale etc.
• SPONSORSHIPS & PARTNERSHIPS - Establish partnerships with tenants, brands and third party partners; Establish Community relations and partnership; Create partnership with creative teams, other internal stakeholders, and external agencies and vendors
• ADVERTISING - Lead the implementation of the Communication Plan for the year / project from creatives / key visual, printing, installation of collaterals (in-mall, social media, local newspaper)
• COMPLIANCE AND DOCUMENTATION - Monitors the implementation of all existing policies are strictly followed; Ensures that the policies related to Marketing are in compliant with law

Experience & Educational Requirements

Work Location

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