Market Insights Analyst - QSR

Responsibilities

• Conduct market research to understand the market, product, and consumer trends in key sectors such as quick-service restaurants (QSR), retail (including red meat and poultry categories), and food service distribution.
• Leverage insights by analyzing trends and assembling key data, which will be used in formal presentations to support internal product development activities and help customers identify new product opportunities.
• Analyze market trends, industry news, and macroeconomic shifts to support internal product development activities and help customers identify new product opportunities.
• Conduct comprehensive market feasibility studies to evaluate the potential success of new products, services, or market initiatives.
• Prepare reports and presentations to communicate market research findings and feasibility study results.
• Stay up-to-date with emerging food trends and industry innovations, and collaborate with Sales, Culinary, and R&D teams to conceptualize new food product ideas that align with both customer needs and the latest market trends.
• Provide a general marketing and ideation presentation to customers.
• Monitor competitor activities, including new product launches, marketing initiatives, and manufacturing capabilities, to stay informed on industry developments and identify strategic opportunities for market expansion and customer engagement.
• Design, implement, and manage customer incentive programs such as rebates, discounts, and loyalty schemes to drive sales and customer retention.
• Track and measure the effectiveness of customer schemes and provide recommendations for improvement based on performance data.

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Research, Analyst, and Information Technology

Industries

Human Resources Services

Location

Taguig, National Capital Region, Philippines

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