Sr. Insights Analyst

Isentia is the Asia-Pacific region's leading media intelligence company, empowering clients to understand their brand and reputation. Our clients are diverse, ranging from globally renowned brands right through to start-ups and not-for-profit organizations.

We are hiring a Senior Insights Analyst (SIA) to transform data into strategic insights, implement GenAI solutions to elevate reports and workflows, and build strong client relationships based on deep industry expertise.

Job Description / Key Responsibilities :

Perform analysis of large datasets to uncover patterns and trends, translating complex data into strategic narratives and actionable recommendations while ensuring timely and successful execution.

Drive the adoption of emerging tools and technologies, including GenAI, to enhance analytical capabilities and automate processes.

Develop and deliver compelling reports and presentations that clearly communicate findings to clients, supporting their strategic decisions.

Proactively share knowledge and collaborate with team members to foster a culture of continuous improvement and high-quality output.

Champion the use of and help refine the team's standards for analytical methodologies, reporting, and quality control.

Education & Experience

Bachelor's degree in Mass Communication, Marketing, Journalism, Computer Science, Data Science, Business Analytics, or a related field.

Preferably with at least 3 years of experience in a data analysis and insights role; highly-skilled candidates with less experience are encouraged to apply.

Proven experience working with large data sets and applying statistical analysis techniques.

Knowledge of market research methodologies and industry trends.

Technical Skills

Data Analysis & Programming : Proficiency in SQL and programming languages like Python (for data manipulation, analysis, and text mining) or R.

Data Visualization : Strong skills in dashboard design using tools like Tableau, Power BI, or Google Data Studio.

Data Science : Experience with data science, data mining, text mining, and Natural Language Processing (NLP).

Business Software : Advanced proficiency in Microsoft Excel, including VBA.

Productivity Suites : High-level proficiency with Microsoft Office (PowerPoint, Word) and G Suite (Sheets, Docs, Slides).

Proficiency with machine learning (ML) models and Generative AI (GenAI).

Experience with data manipulation or text mining using JavaScript.

Core Competencies

Strong analytical and problem-solving skills.

Excellent communication and presentation skills.

Capable of working independently and managing multiple projects simultaneously.

Detail-oriented, with the ability to deliver high-quality work under tight deadlines.