Growth & Content Lead

Overview of the Role

The Growth & Content Lead will manage VBP’s lead generation engine using HubSpot, driving high-quality leads through multi-channel campaigns and data-driven strategies. This role includes overseeing the creative team to ensure alignment with lead generation, brand storytelling, and business strategy, while also supporting recruitment and adhering to brand standards.

Main duties include :

• Plan, lead and optimise multi-channel lead generation campaigns (LinkedIn, Meta, SEM, retargeting) and funnel performance.
• Manage digital platforms (paid social, search, display, email, affiliate, etc) and content amplification across these channels.
• Build and refine HubSpot workflows, predictive lead scoring and attribution dashboards.
• Test, measure and optimise campaigns to increase lead quality, conversion rates and ROI.
• Provide dotted line support and mentoring to the Recruitment & Events team for lead generation campaigns and reporting
• Ensure creative outputs align with marketing strategy, digital campaigns and brand guidelines.
• Define campaign themes, hooks and messaging frameworks.
• Leverage AI-enabled personalisation to boost engagement and performance.
• Align digital content with event-led campaigns and business priorities.
• Partner with Sales to refine lead qualification and improve marketing-to-sales handover.
• Collaborate with Events & Recruitment Lead to integrate workflows and campaigns across recruitment and activations.

Requirements

Benefits