CRM Analyst

Job Description:

JOB PURPOSE

This position assists the organization to build and maintain customer loyalty, utilizing CRM software to analyze customer data and make recommendations on sales, marketing, and consumer service initiatives.

JOB DUTIES AND RESPONSIBILITIES

•Manage and analyze the data that the company collected about customers (this includes sales records, purchase history and its type, service history, product inquiries, complaints, exposure and response to marketing campaigns and channel references.

•Analyze customer’s behavior on websites to identify their preferences and tailor online offers to individual customers.

•Provides insights on effectiveness of sales and marketing campaigns by correlating customer purchase history with exposure to marketing campaigns or frequency of sales calls.

•Recommends different types of direct marketing campaigns for specific market sectors.

•Recommends upselling or cross-selling programs for individual customers based on their purchase history.

*Note: Other duties related to the responsibilities and output of the position but not included in this document may be assigned by the immediate superior.

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

•Work is normally performed in a typical office environment.

QUALIFICATIONS

a. EDUCATION REQUIRED – Bachelor’s degree on Business Administration, Marketing or equivalent.

b. EXPERIENCE – Minimum of Three (3) years of work experience in the same field.

c. COMPETENCIES

KNOWLEDGE

•Digital Marketing Strategies

•CRM Software, applications and other platforms

SKILLS

•Analytical skills

•Communication and presentation skills

•Product management skills

•Organizational skills

•Problem Solving and decision-making skills

CAREER PATH

Career opportunities are not limited in moving up to the next highest position which is CRM Junior Manager, CRM Senior Manager, Brand Manager.

Required Skills:

Data Decision-Making Offers Management Skills Output Environment Presentation Skills CRM History Campaigns C Records Administration Education Software Marketing Business Sales Management