Agency Communications Analyst

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About the Role

The position shall be responsible for the design, implementation, and execution of communications strategy of all strategic initiatives of the agency distribution channel.

Roles and Responsibilities:

• Develop and execute the communication framework that will engage and support the Agency Distribution Channel in achieving its goals.
• Collaborate with management to develop and implement an effective communications strategy based on the strategic initiative.
• Write, edit, and distribute content, including publications, and other marketing material that communicates and promotes the agency channel’s strategy
• Work hand in hand with the Incentive and Events Officers to determine the audience of agency campaigns and create a promotion strategy for these
• Seek opportunities to enhance the reputation of the agency distribution channel, and coordinate with the Brand and Communications Team as required.
• Design promotion materials and collaterals for distribution to the agency force
• Identify the appropriate channels for the distribution of promotion materials and collaterals
• Manage and maximize the content calendar for all agency-related communications
• Monitor actual spend on promotional materials
• Prepare a review of communications strategy
• Establish relevant communication platforms that will increase agency engagement, such as but not limited to social media platforms, activations, SMS, or email
• Integrate all brand equity and visual identity features in all initiatives, events, trips, and communication materials that will be released to the Agency
• Manage conflict as it arises and escalate to management.
• Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and/or other requirements.

Minimum Job Requirements:

• Graduate of any communication or business-related course (i.e. Mass Communication, Marketing, Business Management, Business Administration)
• Background in communications is preferred
• Proficient in MS Office and presentation software applications
• Proficient in design and publishing software (Adobe InDesign, Adobe Photoshop, etc.)
• Excellent in oral and written communication skills
• Good interpersonal and presentation skills
• Creativity and innovativeness
• Basic project management skills
• Must be a self-starter and can work with minimal supervision
• Can work well with a team