Category Manager - Electronics (Accessories)-BGCLazada • Philippines

Category Manager - Electronics (Accessories)-BGC

Lazada • Philippines

30+ days ago

Job description

Department : Commercial Location : Philippines Department : Commercial Location : Philippines Job Description Key Tasks & Responsibilities

Category Strategy Development and Execution

Develop and implement a comprehensive strategy for assigned product categories, aligned with overall company goals.
Identify market trends, customer needs, and competitor activities to define category-specific growth opportunities.
Establish category sales targets, margin goals, and other key performance indicators (KPIs) to drive business performance.

Team Leadership and Key Account Management Supervision

Lead, coach, and manage a team of Key Account Managers to ensure they support sellers effectively and achieve their targets.

Set clear objectives and performance metrics for KAMs, ensuring they align with category strategy and company goals.

Provide guidance to KAMs on account planning, relationship management, and performance improvement, ensuring sellers maximize their potential on the platform.

Assortment and Inventory Management

Collaborate with KAMs and Category Operations to curate and optimize product assortment within the category, ensuring a broad and relevant selection for customers.

Work with sellers to maintain adequate stock levels and improve inventory planning, minimizing out-of-stock situations and enhancing fulfillment rates.

Pricing and Promotion Optimization

Develop and implement pricing strategies that are competitive, drive conversion, and align with category profitability goals.

Plan and execute category-specific promotions, working closely with the marketing team to maximize visibility and sales.

Monitor and adjust pricing and promotional strategies based on market conditions, competitive analysis, and customer demand trends.

Competitive Benchmarking & Market Intelligence

Conduct regular competitive analysis to understand positioning, pricing strategies and new market opportunities

Stay updated on industry trends and innovations to identify opportunities for differentiation and growth.

Seller Relationship Management

Build and maintain strong relationships with key sellers within the category, fostering a collaborative environment.

Conduct regular business reviews with top sellers, providing insights and recommendations for growth opportunities.

Data Analysis and Performance Monitoring

Analyze category performance data, including sales, margins, and customer behavior, to identify opportunities for improvement.

Utilize insights to make data-driven decisions, optimize assortment, and refine category strategies.

Regularly report on category performance and provide updates to LT. Job Requirements Qualifications & Skills

Experience : 5+ years of experience in category management, merchandising, or account management within e-commerce or retail. Experience managing teams, particularly KAMs, is preferred.

Analytical Skills. Strong analytical abilities with a data-driven mindset; proficiency in analyzing sales data, market trends, and customer insights.

Strategic Thinking. Ability to develop and execute long-term category plans

Negotiation Skills. Strong ability to negotiate with sellers and brands for optimal pricing, promotion and investment.

Adapatability. Adaptability to navigate and thrive in a fast-paced, dynamic e-commerce environment.

Leadership Abilities. Proven experience in leading and developing teams, with a focus on mentoring and driving performance.

Customer-Centric Focus. Passion for understanding customer needs and optimizing product categories to enhance the shopping experience.

Commercial Acumen. Strong understanding of pricing, promotions, and profitability levers within e-commerce.

Educational Background : Bachelor’s degree required; a degree in business, marketing, or a related field is preferred.

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