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Chief Marketing Officer

Chief Marketing Officer

New Media Services, Pty. Ltd., Benguet, Philippines, Benguet, Philippines
12 days ago
Job description

Location : Remote / Hybrid (preferred)

Reports to : Group Chief Executive Officer

Function : Global marketing strategy, brand, growth, communications, and go-to-market leadership

About PopAI

PopAI is a global applied‑AI company delivering agentic, human‑in‑the‑loop solutions that generate measurable P&L impact for enterprises and BPOs. Our flagship platforms — Agentics , Opera , and PopApps — combine intelligent automation with operational insights, enabling clients to modernize workflows, optimize margins, and scale strategically.

As PopAI expands globally, we are strengthening our brand and go‑to‑market capabilities to ensure strategic alignment, market visibility, and measurable growth impact across all regions. We are seeking an experienced Chief Marketing Officer (CMO) to lead global marketing strategy, unify cross‑functional marketing operations, and position PopAI as a market leader in applied‑AI and automation solutions. You will oversee brand direction, communications, demand generation, partnerships, and product enablement across all entities.

What You’ll Do

Strategic Marketing Leadership

  • Develop and execute PopAI’s global marketing and brand strategy in alignment with company objectives.
  • Define and evolve PopAI’s positioning, messaging, and visual identity across all products and platforms.
  • Drive marketing‑led growth initiatives that directly support revenue, partnerships, and market expansion goals.

Go-to-Market & Growth Execution

  • Oversee campaign development, product launch strategies, and ecosystem marketing initiatives.
  • Manage performance marketing, digital acquisition, and analytics‑driven lead generation.
  • Align marketing initiatives with sales and product teams to ensure unified go‑to‑market execution.
  • Team Leadership & Functional Oversight

    Lead and provide strategic guidance to a cross‑functional marketing team, including :

  • Community & Influencer Manager
  • Events & Partnerships Manager
  • Go-to-Market (GTM) & Product Enablement Manager
  • Community Specialist
  • Social Media Specialist
  • Marketing Specialist (B2B)
  • Copywriter Specialist (B2B – AI & Tech)
  • Paid Ads Campaign Specialist
  • Digital Marketing Manager
  • Marketing Communications & PR Lead
  • Brand Communications & PR

  • Oversee corporate communications, public relations, and thought leadership programs.
  • Represent PopAI in key events, media engagements, and strategic partnerships.
  • Build global brand visibility across enterprise, BPO, and technology ecosystems.
  • Data-Driven Marketing & Governance

  • Establish KPIs, dashboards, and reporting frameworks to measure marketing ROI.
  • Implement data‑driven decision‑making processes for continuous optimization.
  • Ensure brand and communications governance across all regions and channels.
  • What You’ve Done

  • 10+ years of progressive experience in marketing, including at least 5 years in senior or CMO‑level roles in technology, SaaS, or AI sectors.
  • Proven experience leading multi‑functional marketing teams and scaling global brand operations.
  • Strong background in B2B marketing, growth strategy, digital performance, and communications.
  • Demonstrated success in developing data‑backed marketing plans with measurable commercial outcomes.
  • Excellent leadership, storytelling, and stakeholder management skills.
  • Deep understanding of AI, enterprise technology, and innovation‑driven industries.
  • Experience working in fast‑paced, high‑growth, or multi‑entity environments.
  • KPIs You’ll Own

  • Marketing‑driven pipeline growth and lead conversion rates.
  • Brand awareness and engagement across key markets.
  • Consistency and quality of cross‑functional marketing deliverables.
  • Performance of campaigns, paid media, and digital initiatives.
  • Development and retention of marketing talent.
  • Behaviours We Value

  • Strategic ownership and accountability
  • Data‑driven and insight‑led decision‑making
  • Clear, compelling communication
  • Cross‑functional collaboration and leadership
  • Creative problem‑solving under pressure
  • Commitment to excellence and continuous improvement
  • #J-18808-Ljbffr

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    Marketing Officer • , Benguet, Philippines, Benguet, Philippines

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