TikTok Shop & E-Commerce Lead

At Earthside Farms, we are dedicated to creating snacks that are healthy, wholesome, and delicious. Our vegan and sugar-free snack range is crafted using natural, nutrient-rich ingredients to support a healthier lifestyle. We aim to inspire individuals to make mindful and nutritious food choices without compromising on taste. With a focus on providing satisfying snacking experiences, we are committed to reshaping the way people think about healthy eating.

We are looking for someone to own and scale our TikTok Shop and broader e-commerce ecosystem. This includes Shopify, TikTok Shop, Amazon, Walmart.com, Faire, and other e-commerce wholesale platforms.

This is a senior, execution-focused role. We are not looking for someone to learn TikTok on the job. You must come in as a TikTok expert with a proven track record of driving revenue, and then extend that expertise across other channels.

• Own TikTok Shop end-to-end, including product listings, pricing, promotions, creator strategy, and storefront management
• Drive revenue through TikTok Shop via both organic content and paid ads
• Manage and scale creator and affiliate programs with a clear focus on sales, not just content output
• Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Adwords, and other relevant channels
• Expand learnings from TikTok into Shopify, Amazon, Walmart.com, Faire, and wholesale platforms
• Optimize product listings across all platforms for conversion and discoverability
• Monitor and improve key metrics including conversion rate, AOV, CAC, and ROAS
• Identify opportunities for bundling, merchandising, and pricing optimization
• Manage inventory flow across channels to prevent stockouts and overages
• Analyze performance data and provide clear, actionable recommendations
  

• Proven track record managing TikTok Shop with measurable revenue results
• Deep expertise in TikTok, including content strategy, creator management, affiliate programs, and paid ads
• Hands-on experience scaling TikTok Shop from early stage to meaningful revenue
• Experience managing at least one additional platform such as Amazon or Walmart Marketplace
• Strong performance marketing background with direct experience running paid ads
• Data-driven with the ability to make fast decisions and iterate quickly
• Comfortable operating in a fast-paced environment without established processes
• Strong ownership mentality with accountability for results
  

• TikTok Shop becomes a meaningful and growing revenue channel
• Consistent improvement in ROAS, CAC, and conversion rates
• Reliable creator and affiliate engine that drives predictable sales
• Expansion of successful TikTok strategies into other e-commerce channels
• Clear reporting with insights that directly improve performance