Trade Marketing Manager

The Trade Marketing Manager will be responsible for developing and implementing trade marketing strategies specifically focused on general trade retailer. The role is in-charge of driving brand visibility, increasing product distribution, and maximizing sales opportunities within the general trade retail sector.

QUALIFICATIONS:

• Bachelor's Degree in Marketing or other related programs.

• With at least 5 - 7 years of trade marketing experience handling food and beverage FMCG products

RESPONSIBILITIES:

• Develop trade marketing plans aligned with category strategies, sales targets, and retail channel.

• Evaluate retail channel performance backed by market data as anchor in driving the retail channel performance.

• Design activities for retail channel to grow market share, penetration, and category performance.

• Lead the creation and deployment of trade promotions, in-store activations, sampling events, and seasonal campaigns.

• Evaluate the ROI and effectiveness of promo activities and provide recommendations thereafter.

• Develop retail execution standards and oversee deployment of visibility assets.

• Ensure strong product availability and presence across retail channel.

• Support and align the overall strategies and initiatives to grow the retail channel.