Trade Marketing Lead

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

We’re looking for a strategic and results-driven Trade Marketing Lead to drive the execution of impactful trade marketing initiatives that strengthen brand presence and deliver business growth. This role will be responsible for developing and implementing trade marketing strategies, managing go-to-market plans, and collaborating closely with sales and marketing teams to maximize performance across channels.

• Develop and implement comprehensive trade marketing strategies aligned with overall sales and marketing objectives
• Build strong relationships with key partners and identify new revenue and cost-efficiency opportunities
• Plan and execute go-to-market strategies, including identifying and launching promotional initiatives
• Manage and allocate trade marketing budgets, including Advertising & Promotion (A&P) spend across channels
• Collaborate with marketing teams to translate brand strategies into regional and tactical executions
• Create commercial toolkits such as sell-in materials and in-store (POS) assets for partners and sales teams
• Lead channel-specific marketing strategies and execution across assigned regions and locations
• Conceptualize and roll out impactful in-store campaigns and trade activations
• Work closely with P&Ls to segment customer bases and optimize channel strategies for maximum ROI
• Monitor and enhance brand presence through effective in-store execution, tracking, and continuous improvement
• Conduct regular fieldwork and sales visits to ensure brand visibility, compliance, and program effectiveness

Requirements

Must Haves

• Bachelor's degree in any relevant field
• Experience in an advertising agency or a related field is preferred.
• Strong stakeholder management and ability to build effective working relationships
• Ability to generate actionable insights from data and translate them into business strategies
• Deep understanding of customer segmentation and channel optimization
• Strong commercial mindset with experience in managing budgets and P&Ls
• Capability to manage multiple projects and priorities in a fast-paced environment
• Adaptability in planning and execution to continuously optimize results

Core Competencies

• Customer First: Puts customer needs at the center of decisions and delivers solutions that enhance overall experience
• Market-Driven Innovation: Leverages market insights to drive creative and impactful marketing initiatives
• Collaborative Teamwork: Works effectively across teams to achieve shared goals and deliver results
• Decision Making & Accountability: Makes sound, data-driven decisions and takes ownership of outcomes
• Results Orientation: Focuses on delivering measurable business impact and consistently achieving targets
• Self-Leadership: Demonstrates initiative, resilience, and a strong drive for continuous improvement
• Strategic & Business Acumen: Understands the broader business landscape and translates strategy into actionable plans
• Planning & Execution Excellence: Effectively organizes resources and executes plans with precision and efficiency
• Change Leadership: Navigates ambiguity and leads change with confidence and adaptability
• People Leadership: Inspires, develops, and empowers teams to deliver high performance and strong results