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Splace BPO
Digital Marketing ManagerSplace BPO • Davao City, DAS, ph
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Digital Marketing Manager

Digital Marketing Manager

Splace BPO • Davao City, DAS, ph
18 days ago
Job description
Job Description

We are seeking a results-driven and strategic Marketing Manager to lead and execute innovative marketing initiatives across both local and international markets. The ideal candidate is highly experienced in digital marketing, campaign execution, CRM platforms, and product or service launches. This role is responsible for driving brand awareness, customer acquisition, and revenue growth through data-driven and creative marketing strategies.

Key Responsibilities

  • Develop, implement, and optimize integrated marketing strategies for both local and international markets.
  • Plan and execute digital marketing campaigns across multiple channels, including email, paid ads, social media, SEO/SEM, and content marketing.
  • Lead the use of GoHighLevel (GHL) and other cloud-based marketing automation and CRM platforms to manage leads, customer journeys, funnels, and performance tracking.
  • Design, implement, and optimize marketing funnels to improve lead conversion and customer retention.
  • Oversee product and new service launches, ensuring effective go-to-market strategies that drive brand awareness, engagement, and adoption.
  • Analyze campaign performance using analytics tools and CRM dashboards; provide insights and recommendations for continuous improvement.
  • Collaborate with sales, product, and leadership teams to align marketing strategies with overall business objectives.
  • Manage brand messaging and ensure consistency across all marketing channels and materials.
  • Monitor industry trends, competitor activities, and emerging marketing technologies to keep strategies current and competitive.
  • Manage marketing budgets, timelines, and external vendors or agencies as needed.
  • Lead, mentor, or coordinate with marketing team members and freelancers to ensure high-quality execution.


Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
  • Proven experience as a Marketing Manager or similar role, preferably in a digital or fast-paced environment.
  • Strong background in digital marketing, including international and local campaign execution.
  • Hands-on experience using GoHighLevel (GHL) and other popular cloud-based CRM and marketing automation platforms.
  • Expert-level understanding of marketing campaigns and strategies, including email marketing, paid advertising, social media marketing, and marketing automation.
  • Demonstrated experience in product and new service launches, from planning to execution.
  • Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
  • Excellent communication, presentation, and project management skills.



Requirements
Key Responsibilities: Assist in developing and implementing marketing strategies and campaigns Create visually appealing graphics and content using Canva Manage email marketing campaigns and newsletters via Mailchimp Schedule, monitor, and engage with audiences across social media platforms using Sprout Social Support content creation for blogs, social media, and marketing materials Track and analyze campaign performance metrics and prepare reports Maintain and update the company’s digital assets and content calendar Collaborate with team members to ensure brand consistency and campaign effectiveness. Qualifications: Proven experience as a Marketing Assistant or similar role Proficiency with Canva for designing marketing materials Hands-on experience using Mailchimp for email campaigns Familiarity with Sprout Social for social media management Strong creative and visual storytelling skills Excellent communication and organization skills Ability to work independently and as part of a team Bachelor’s degree in Marketing, Communications, or related field is preferred
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Digital Marketing Manager • Davao City, DAS, ph

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