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Emma
Senior Product Category ManagerEmma • Manila
Senior Product Category Manager

Senior Product Category Manager

Emma • Manila
13 days ago
Job description
Ready to lead, disrupt and reinvent the sleep industry?We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day. At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

What You'll Do

You will shape the future of our product portfolio across APAC, defining how we win with consumers and scale sustainably across markets.

  • Own the regional portfolio strategy across APAC, defining where to play and how to win across positioning, product opportunities, pricing, promotions, and distribution channels
  • Translate consumer, market, and business insights into clear product strategies and actionable product briefs
  • Partner with global R&D teams to initiate new product development, including defining target consumers, business cases, and key product specifications
  • Define product marketing direction by guiding core messaging, claims, and asset requirements in collaboration with marketing teams
  • Lead end-to-end regional product launches, from ideation and consumer validation through to market rollout
  • Drive consumer and product research initiatives to continuously refine product, pricing, and positioning strategies
  • Own portfolio lifecycle management across the region, including product launches, upgrades, and phase-outs
  • Lead high-impact strategic projects to improve category performance, including P&L, product ratings, and portfolio efficiency

Who We're Looking For

  • Bachelor’s degree in Business, Marketing, Economics, or related field
  • 7+ years' of experience in product management, portfolio strategy, consumer insighting or category leadership
  • Proven expertise in 4P strategy development and execution
  • Strong analytical skills and commercial acumen with ability to interpret consumer insights and market trends
  • Demonstrated success in stakeholder management: leading cross-functional and regional projects and product launches
  • Excellent communication and stakeholder management skills
  • Deep understanding of consumer behavior, segmentation, and positioning
  • Results-driven, innovative, and highly organized
Become an EmmieEmma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible! Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as get the interviews transcript and summarised by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to
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Senior Product Category Manager • Manila

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