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Salesforce Marketing Cloud Next – Sr SpecialistVISEO ASIA • Cebu, Central Visayas, Philippines
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Salesforce Marketing Cloud Next – Sr Specialist

Salesforce Marketing Cloud Next – Sr Specialist

VISEO ASIA • Cebu, Central Visayas, Philippines
2 days ago
Job description

Role Overview


We are seeking an experienced Marketing Cloud Senior Specialist to act as platform owner for Marketing Cloud Next, driving journey architecture, personalization strategy, and measurement frameworks across high-scale customer engagement programs.


This role blends strategic marketing ownership with deep Marketing Cloud execution and works closely with Data 360, Agentforce, and analytics teams to deliver agent-influenced, data-driven, full-funnel marketing journeys.


The ideal candidate is comfortable operating between business stakeholders and technical teams, owns outcomes (not just builds campaigns), and has experience scaling Marketing Cloud platforms in complex environments.



Key Responsibilities


  • Own Marketing Cloud Next journey architecture and campaign governance across Email, Push, SMS, and In-App.
  • Define and oversee email and messaging personalization, including AMPscript/SSJS and dynamic content powered by Data 360.
  • Design agent-triggered and full-funnel journeys, using churn, upsell, and customer signals (in partnership with Agentforce teams).
  • Own measurement and ROI frameworks, ensuring Marketing Cloud data flows into Data 360 and is reported via Tableau Next dashboards.
  • Close the loop between insights, targeting, execution, and performance review.
  • Manage the Marketing Cloud Next platform roadmap and backlog, aligning priorities with Marketing Data leadership.
  • Coordinate closely with Data 360, Agentforce, MuleSoft, and Analytics teams.



Profile


  • Bachelor’s degree in Marketing, Business, IT, or a related field, or equivalent professional experience.
  • Salesforce Marketing Cloud certifications are a plus.
  • 5+ years of Salesforce Marketing Cloud experience.
  • Proven experience as a platform owner or lead, not just a campaign builder.
  • Strong skills in: Journey Builder and multi-channel orchestration, AMPscript / SSJS and dynamic personalization, Marketing measurement, attribution, and ROI
  • Hands-on experience activating audiences using Data Cloud / Data 360.
  • Ability to work confidently with both business stakeholders and technical teams.
  • Experience with Marketing Cloud Next and next-gen MC features.
  • Exposure to AI- or agent-assisted marketing.
  • Experience with Tableau or similar BI tools



Nice to Have


  • Experience with Marketing Cloud Next and next-gen MC features.
  • Exposure to AI- or agent-assisted marketing.
  • Experience with Tableau or similar BI tools.



Soft Skills


  • Comfortable presenting decisions, performance, and trade-offs to senior and VP-level stakeholders.
  • Strong communicator with a business + technical hybrid profile.
  • Organized, proactive, and confident owning outcomes

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Salesforce Marketing Cloud Next – Sr Specialist • Cebu, Central Visayas, Philippines

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