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Evo Tech Software Solutions Inc
TikTok Performance Marketing ManagerEvo Tech Software Solutions Inc • Metro Cebu, Philippines
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TikTok Performance Marketing Manager

TikTok Performance Marketing Manager

Evo Tech Software Solutions Inc • Metro Cebu, Philippines
23 days ago
Job description

Role Overview

We’re looking for a data-driven, fast-moving operator to build and run a TikTok Influencer Testing Engine that identifies high-performing creators before full campaign rollout.


This role will source, activate, and analyze 15–20 micro/mid-tier influencers quickly, then develop a predictive model for scaling campaigns based on early performance signals (clicks, conversions, engagement).


Key Responsibilities

1. Rapid Influencer Sourcing & Activation

  • Identify and recruit 15-20 TikTok creators aligned with brand/product.
  • Prioritize creators who can post within 24-72 hours.
  • Negotiate lightweight, test-based partnerships (affiliate, rev-share, fixed test fee).


2. Test Campaign Execution (Pilot Program)

  • Launch small-batch influencer tests (initial content drops).
  • Ensure proper tracking: Unique links codes and TikTok Shop / Affiliate Tracking
  • Coordinate content timing to create clean, comparable data sets.


3. Performance Tracking & Analysis

  • Monitor early indicators: Click-through rate (CTR), Conversion rate (CVR), Cost per order (CPO), and Engagement Velocity (views in first 2-6 hours)
  • Build dashboards to track real-time performance across creators.


4. Predictive Model Development

  • Analyze early campaign data to identify: What signals predict winning content/influencers
  • Develop a repeatable scoring system for: Creator Selection and Content Performance Likelihood
  • Answer: “Which creators should we scale, and why?”


5. Scaling Strategy

  • Recommend which influencers to: Double down on, drop, and expand into larger campaigns
  • Help transition from test phase → full campaign rollout


Ideal Candidate Profile

  • 3-6+ years in: Influencer Marketing, Performance Marketing, and Growth / Paid Social / TikTok Shop
  • Strong analytical skills (Excel, Google Sheets, or BI tools).
  • Experience working with: Affiliate Links, Tracking Pixels, TikTok Shop
  • Deep understanding of: TikTok Algorithm Behavior and Viral Content Patterns
  • Ability to move fast with imperfect data

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TikTok Performance Marketing Manager • Metro Cebu, Philippines

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