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Global Marketing DirectorTDCX • National Capital Region, Philippines
Global Marketing Director

Global Marketing Director

TDCX • National Capital Region, Philippines
18 days ago
Job description

Key Responsibilities:

  1. Strategic Leadership: Develop and lead the global B2B marketing strategy aligned with the company's overall business objectives. Provide visionary leadership to regional marketing teams and ensure cohesive execution of campaigns.
  2. Market Analysis: Conduct thorough market research to identify trends, opportunities, and challenges within the BPO industry. Use insights to inform marketing strategies that position the company competitively.
  3. Brand Positioning: Enhance the company's brand positioning by crafting compelling narratives and value propositions. Work closely with cross-functional teams to ensure consistent messaging and brand representation.
  4. Demand Generation: Drive demand generation initiatives through targeted campaigns, content marketing, and lead generation programs. Collaborate with sales teams to ensure alignment and optimize the sales funnel.
  5. Digital Marketing: Leverage digital channels effectively to increase the company's online presence and engage key decision-makers. Oversee digital marketing campaigns, SEO, SEM, and social media strategies.
  6. Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Analyze data to make informed decisions and continually optimize campaigns.
  7. Team Development: Build, mentor, and lead a high-performing global marketing team. Provide guidance, set goals, and cultivate a collaborative and innovative work environment.


Requirements:

  • Proven track record of success in B2B marketing leadership.
  • Extensive experience in developing and executing global marketing strategies.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Excellent communication and interpersonal skills.
  • Demonstrated leadership in managing and inspiring cross-functional teams.
  • In-depth knowledge of digital marketing trends and technologies.
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Global Marketing Director • National Capital Region, Philippines

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