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PlayTime Entertainment
Chief Marketing OfficerPlayTime Entertainment • Manila, National Capital Region, Philippines
Chief Marketing Officer

Chief Marketing Officer

PlayTime Entertainment • Manila, National Capital Region, Philippines
13 days ago
Job description

Can speak Chinese


Key Responsibilities

1. Overseas Brand Strategy & Brand Equity Building

  • Define the Group’s global brand strategy, brand positioning, and brand architecture (master brand and sub-brands) for overseas markets.
  • Lead market entry, brand localization, and long-term brand equity development across international markets.
  • Ensure both brand consistency and differentiated positioning between the master brand and individual business lines across regions.

2. Traditional Media & Brand Communications

  • Own and execute brand communication strategies across traditional media channels, including:
  • Out-of-Home (OOH) advertising
  • Newspapers and magazines
  • Television and radio
  • Integrate traditional and digital media into a holistic Integrated Marketing Communications (IMC) strategy.
  • Focus on brand awareness, mental availability, and long-term brand impact rather than short-term performance alone.

3. Endorsements, Sponsorships & Brand Partnerships

  • Lead the selection and management of brand endorsers, ambassadors, and public figures.
  • Own sponsorships, naming rights, and partnerships across sports, entertainment, events, and cultural initiatives.
  • Build sustainable brand events, IP collaborations, and cross-industry partnerships with long-term influence.

4. Overseas Marketing & Growth

  • Define and execute overseas go-to-market and growth strategies.
  • Oversee paid media, channel partnerships, content marketing, and KOL / creator collaborations.
  • Balance investment cadence between brand building and performance-driven growth across different markets.

5. Consumer & Market Insights

  • Establish a robust overseas consumer research and market insights framework.
  • Develop deep understanding of local cultures, media behaviors, and brand adoption pathways.
  • Translate insights into brand, product, and marketing strategies.

6. Cross-Functional & Cross-Regional Collaboration

  • Partner closely with Product, Technology, and Operations teams to support overseas product launches and market execution.
  • Collaborate with Legal and Compliance teams to ensure marketing activities and partnerships comply with local regulations.
  • Support Group-level PR, capital markets communications, and major brand milestones.

7. Marketing Organization & Resource Management

  • Build and lead overseas and regional marketing teams.
  • Manage agencies, media partners, PR firms, and production vendors.
  • Own marketing budgets, resource allocation, and ROI governance.


Qualifications

  • 10+ years of experience in marketing, branding, or communications.
  • Proven hands-on experience leading brand or marketing initiatives in overseas markets.
  • Practical experience with traditional media investment and integrated marketing communications (OOH / print / TV / radio).
  • Experience managing brand endorsements, sponsorships, or large-scale brand partnerships.
  • Strong capability in both brand strategy and execution.
  • Excellent cross-cultural communication and international team collaboration skills.
  • Experience in North America or the Asia-Pacific region (excluding China) is a strong plus.

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Chief Marketing Officer • Manila, National Capital Region, Philippines

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