Talent.com
Our Clients
Associate Retail Activation Manager - General TradeOur Clients • Taguig, Metro Manila, Philippines
Associate Retail Activation Manager - General Trade

Associate Retail Activation Manager - General Trade

Our Clients • Taguig, Metro Manila, Philippines
5 days ago
Job type
  • Quick Apply
Job description
The Associate Retail Activation Manager is responsible for supporting the planning and execution of retail and trade activation initiatives across General Trade channels. The role focuses on driving strong in-store execution, improving product visibility and availability, and ensuring effective rollout of channel programs aligned with commercial objectives. This role will work closely with Sales, Marketing, distributors, and third-party partners to ensure timely and consistent execution across assigned territories. Key Responsibilities: Trade Activation & Field Execution
  • Support the development and implementation of General Trade activation programs and channel initiatives
  • Coordinate execution of trade promotions, merchandising activities, and in-store campaigns
  • Ensure timely deployment of POSM materials, trade kits, and activation requirements
  • Conduct regular trade checks and field visits to monitor execution quality, compliance, and visibility standards
  • Identify execution gaps and recommend corrective actions to improve effectiveness in the field
Sales & Channel Support
  • Collaborate with Sales teams and distributors to support execution of activation programs and sales initiatives
  • Assist in driving distribution, visibility, and availability of priority SKUs across assigned outlets
  • Support customer and channel-specific programs to improve sell-out and consumer engagement
  • Monitor competitor activities, pricing, and in-store executions and provide market feedback
Program Monitoring & Reporting
  • Consolidate post-activity reports, execution updates, and performance evaluations
  • Analyze field insights, sales performance, and execution data to identify opportunities and improvements
  • Support monitoring of trade spending and ensure efficient budget utilization
  • Assist in preparing presentations, execution reports, and sell-in materials for stakeholders
Stakeholder & Agency Coordination
  • Coordinate with third-party agencies, suppliers, merchandising teams, and distributors to ensure smooth program rollout
  • Work closely with cross-functional teams including Sales, Marketing, and Operations for activation requirements
  • Ensure programs are implemented within agreed timelines and execution standards
Qualifications:
  • Bachelor’s degree in Marketing, Business Management, or related field
  • At least 4–7 years of experience in Trade Marketing, Customer Marketing, Retail Activation, or Field Execution
  • Strong exposure to General Trade operations and distributor-led execution
  • Experience handling trade activations, merchandising, in-store promotions, or field marketing initiatives
  • Background in coordinating with sales teams, agencies, and distributors
  • Strong execution, project management, and stakeholder management skills
  • Proficient in Microsoft Office tools, particularly Excel and PowerPoint
  • Willing to travel and conduct fieldwork as needed
Preferred Background:
  • Experience handling General Trade channels such as wholesalers, wet market, sari-sari stores, or traditional trade
  • Exposure to nationwide or multi-regional activations is an advantage
  • Familiarity with trade checks, execution monitoring, and retail performance tracking
  • Experience in food, beverage, personal care, or consumer goods industry is preferred
Create a job alert for this search

Associate Retail Activation Manager - General Trade • Taguig, Metro Manila, Philippines

Similar jobs

General Trade Retail Manager (FMCG)

Our ClientsMetro Manila, Metro Manila, Philippines
Quick Apply

Assess channel and territory performance by leveraging data and market intelligence to uncover opportunities for growth.Design and roll out targeted strategies for key areas, including turnaround p... Show more

Store Manager - Aura

SM Retailnational capital region, ph

Are you a results-driven retail leader who thrives in a fast-paced environment? We’re looking for a.If you are passionate about operational excellence and customer satisfaction, this role is for yo... Show more

 • Promoted

Associate Merchandise Manager

SSI Group, Inc.national capital region, ph

The Associate Merchandise Manager assists the Merchandise Manager in all aspects of brand management, retail operations, and product planning and control.Monitoring and Tracking of Sales.Distributi... Show more

 • Promoted

Retailer Marketing Manager (General Trading)

HRTXMakati City, Metro Manila, Philippines
Quick Apply

Role: Retailer Marketing Manager (General Trade).Taguig | On-site | Monday to Friday.We are seeking a dynamic and results-oriented.In this role, you will be the primary architect of how our br... Show more

Product Associate, Casino/Slots Vertical

Bluesky HR Consultancy Inc.national capital region, ph

In this role, you will help shape product strategy, manage provider relationships, and ensure our iGaming offerings remain competitive across multiple markets.Sitting at the intersection of.Product... Show more

 • Promoted

Activation Specialist (Mobile Postpaid)

DITO Telecommunity Corporationnational capital region, ph

Drives the Mobile Postpaid business growth by developing pricing, promotions, and go-to-market strategies that grow the subscriber base and increase revenue.Researches the postpaid mobile landscape... Show more

 • Promoted

Category Merchandising Manager(Retail/Fashion)

SM Retailnational capital region, ph

Category Merchandising Manager.This role demands not only strong analytical and commercial acumen but also proven leadership in guiding teams, influencing cross-functional stakeholders, and alignin... Show more

 • Promoted

General Trade Retail Manager

HRTXTaguig, Metro Manila, Philippines
Quick Apply

Role: General Trade Retail Manager.Assess channel and territory performance by leveraging data and market intelligence to uncover opportunities for growth.Design and roll out targeted strategies fo... Show more

General Manager

Ayala Mallsnational capital region, ph

We in AyalaMalls are looking for passionate individuals who want to make an impact.As we re-define our malls, this transformation is more than just a facelift, this is a visionary re-invention.It’s... Show more

 • Promoted

Retail Activation Manager – General Trade (GT)

HRTXTaguig, Metro Manila, Philippines
Quick Apply

The Retail Activation Manager – General Trade (GT) is responsible for developing and executing in-store activation programs that drive product visibility, availability, and conversion across genera... Show more

General Trade Manager (FMCG | F&B)

HRTXTaguig, Metro Manila, Philippines
Quick Apply

We are seeking a results-driven.This role plays a key part in driving sales growth, strengthening in-store execution, and enhancing overall market performance.Analyze sales data, market trends, and... Show more

Category Management Associate (Registered Phamarcists)

Healthy Optionsnational capital region, ph

Our vision is to have a healthier world where people take responsibility for their own health and the planet.Since our first store opened at Shangri-La mall in 1995, our customer advisors have dedi... Show more

 • Promoted

Brand Manager (Wearables | Retail)

Our ClientsMetro Manila, Metro Manila, Philippines
Quick Apply

The Brand Manager is responsible for driving the overall growth, positioning, and profitability of assigned brands through strategic brand management, marketing execution, and retail collaboration.... Show more

Retail Activation Manager (General Trade)

Our ClientsTaguig, Metro Manila, Philippines, Philippines
Quick Apply

The Retail Activation Manager – General Trade (GT) is responsible for developing and executing in-store activation programs that drive product visibility, availability, and conversion across genera... Show more

Pricing Operations Associate - Retail PH

Lazadanational capital region, ph

We are searching for a highly organized, detail-oriented Pricing Operations Associate who will safeguard data quality and drive data-backed pricing decisions.You will own day-to-day pricing executi... Show more

 • Promoted

Associate Manager

HRTXTaguig, Metro Manila, Philippines
Quick Apply

Associate Director – Global Procurement.The Associate Director – Global Procurement is responsible for leading procurement and strategic sourcing initiatives across key categories to support overal... Show more

(TriNoma New Store) Retail Associate - Love, Bonito

Love, BonitoQuezon City, Metro Manila, PH
Quick Apply

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style.Incorporated in 2010 in Singapore, we’ve since grown from a humble ... Show more

Senior Leasing Associate Manager

Ayala Mallsnational capital region, ph

Senior Leasing Associate Manager.Provides lease administration and management of all accounts in the mall.Supports the pro-active lease sales and marketing of the malls in terms of merchant mix/pla... Show more