Digital Commerce Strategy & Operations Manager

Job Title: Digital Commerce Strategy & Operations Manager
Location: Taguig, Philippines (Hybrid)

The Digital Commerce Strategy & Planning Manager is accountable for building and executing a strategy that unlocks profitable growth across key digital commerce platforms (, Shopee, Lazada, TikTok), by translating category/shopper insights into high-impact programs that improve conversion and basket size, and by shaping a channel-differentiated portfolio tailored to distinct digital shopper personae.

This role acts as a strategic “custodian” of digital commerce planning—ensuring growth is delivered through a cohesive agenda across portfolio, demand generation, and brilliant execution, while embedding financial rigor and performance management to drive profitability.

Main Accountabilities:

• Build a strategy to unlock profitable growth across dCommerce platforms

• Develop a platform-by-platform strategy and annual operating plan that accelerates growth while improving profitability, informed by platform dynamics, commercial terms, and key KPIs.

• Drive integrated planning across the primary growth levers in digital commerce (, execution fundamentals, optimal assortment, promotions, and retail media/traffic levers).

• Identify growth opportunities and prioritize initiatives that improve gross margin and contribution after platform costs, while enabling sustainable investment (, demand generation and creator ecosystems where relevant).

• Partner with Finance and cross-functional stakeholders to strengthen digital commerce P&L understanding and ensure growth plans are reflected in financial outcomes.

• Translate category insights & trends into dCommerce programs that drive conversion and basket size

• Define and adapt category strategy for digital commerce channels, translating category insights into platform-specific plans and execution programs.

• Build programs that unlock demand via the right “content and traffic” levers, campaign planning, and execution—tuned to each platform’s path-to-purchase mechanics.

• Lead competitive and trend analysis to ensure strategies stay current and deliver on category and brand growth ambitions.

• Establish performance measurement routines and learning agendas to continuously optimize conversion, basket-building mechanics, and repeat purchasing.

• "Design for Channel”: build a differentiated portfolio aligned to unique dCommerce shopper personae

• Shape a digital commerce-ready portfolio by platform, ensuring the right packs, price architecture, and item-level profitability for each channel’s shopper missions.

• Align innovation choices with “Design for Channel” requirements, including profitability by item and pack/price optimization.

• Drive portfolio expansion and optimization for priority customers/platforms to ensure relevance, competitiveness, and sustainable growth.

• Partner with brand/category, supply, and customer teams to ensure execution feasibility and availability across platforms.

• Planning cadence, governance, and cross-functional leadership (enablers to deliver the above)

• Own the digital commerce planning cadence: platform strategy reviews, monthly performance reviews, and campaign post-evaluations; synthesize learnings into actions.

• Coordinate with stakeholders (, Category/Brand, CMI/Insights, Finance, Revenue Management, Supply, and platform account teams) to land the agreed digital commerce agenda and execution OKRs.

• Support capability building by codifying playbooks and ensuring consistent ways of working across markets/teams where applicable

Qualifications:

• D-commerce experience: Minimum of 3 years working or partnering with leading platforms such as Shopee, Lazada, and TikTok Shop.

• Flexibility and adaptability: Proven ability to adjust to fast-changing digital trends, platform updates, and shifting business priorities.

• Homecare brand interest: Genuine enthusiasm for working with household care products, including Surf, Breeze, and Domex.

• Regional FMCG background: Plus points for prior experience in regional markets under FMCG, with exposure to cross-border operations and consumer insights.