Business Development Specialist

This role will fuel the client acquisition pipeline and drive top-line revenue growth by identifying white-space market opportunities, generating high-intent leads, and pitching tailored commerce solutions (TSP, Media Buying, MCN and Influencer + Affiliate) for prospective brand partners.

Pipeline Generation and Prospecting

• Actively prospect, source, and qualify high-potential leads across targeted brand categories and industry segments.
• Build and manage a robust outbound pipeline using multi-channel outreach strategies (LinkedIn, cold outreach, industry events, networking, etc.)
• Evaluate inbound inquiries and diagnose initial brand needs to determine strategic fit and commercial viability.

Pitching and Solution Structuring

• Lead initial discovery calls and chemistry meetings to unpack brand pain points, growth bottlenecks, and business goals.
• Craft custom commercial proposals and pitch decks that articulate the ecosystem's value proposition - ensuring the integration of Media Buying, MCN, and TAP capabilities.
• Guide prospective clients through the sales cycle from initial contact to contract execution.

Cross-Functional Collaboration and Handover

• Collaborate directly with the Strategy and Growth team during the pre-pitch phase to leverage market benchmarks, historical category data, and client audit insights.
• Partner with Strategy and Growth team to establish realistic, scalable GMV targets, ad spend models, and growth projections before locking in final proposals.
• Lead joint onboarding kick-off sessions with Account Management teams immediately upon contract execution, handing over complete client context, key deliverables, brand guidelines, and commercial commitments.
• Maintain a continuous feedback loop with Account Managers to track client health post-launch, ensuring any early operational roadblocks are resolved and identifying opportunities for contract renewals or scope expansions.